Account Manager I Digital - Paid Search

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.  We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.  For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

As a Paid Search Account Manager, you will be responsible for planning, managing, and optimizing paid search campaigns for clients. You will collaborate with cross-functional teams and work closely with clients to understand their goals and objectives, develop effective strategies, and drive results through paid search advertising. This role requires a strong analytic mindset, exceptional communication skills, and a solid understanding of search engine marketing platforms and techniques.

KEY DUTIES/RESPONSIBILITIES

• Client Communication: Serve as the primary point of contact for clients, maintain regular communication, and build strong client relationships. Provide timely updates, address inquiries, and manage client expectations throughout the campaign lifecycle.
• Strategy Development: Collaborate with clients to understand their business goals, target audience, and marketing objectives. Develop and implement effective paid search strategies and have a strong understanding of how paid search contributes to the full-funnel marketing approach
• Performance Tracking & Analytics: Monitor campaign performance regularly, analyze key metrics, and identify opportunities for optimization. Provide regular reports and insights to clients and account teams, highlighting campaign performance, trends, and recommendations for improvement.
• Budget Management: Monitor and manage campaign budgets effectively to achieve client goals while maintaining cost-efficiency. Allocate budgets based on performance data and client objectives.
• Industry Knowledge: Keep updated on latest trends, updates, and best practices in search engine marketing and paid search advertising. Share insights and recommendations with key stakeholders and clients to drive continuous improvement.

Qualifications

EXPERIENCE

• Bachelor’s degree in marketing, advertising, or a related field
• Must have 2+ years’ of proven experience directly communicating with clients
• Must have 2+ years of proven experience in managing paid search campaigns across platforms like Google Ads & Bing Ads plus a solid technical understanding of Google Tag Manager

KNOWLEDGE/SKILLS/ABILITIES

• Strong analytic skills with the ability to interpret data and communicate actionable insights.
• Proficiency in campaign management tools, keyword research tools, and analytics platforms
• Attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
• Strong problem-solving abilities and a proactive approach to campaign optimization
• Accountability, able to own responsibilities and produce desired outcomes. Can work autonomously but still remain in sync with larger account teams and customer goals
• Familiarity with SEO principles and integration with paid search is a plus
• Google Ads Certifications or other relevant industry certifications are preferred.
• Excellent communications skills, including the ability to produce exceptional work (written, PowerPoint, Excel, etc.) independently and efficiently.
• Ability to excel in a highly dynamic, fast-paced environment that requires a fast learner and flexible thinker.

Additional Information

Base Salary: $60,000-$80,000

Position is eligible for a 10% annual bonus incentive program.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just acc