Assoc. Director, Opinion Leader & Medical Marketing
Neurocrine BiosciencesAbout the role
Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (*in collaboration with AbbVie)
About the Role:
Leads a team responsible for developing and executing strategic Opinion Leader and Medical Marketing brand strategies, including medical marketing planning, product education, and promotional activities. Oversees the Peer-to-Peer Speaker Bureau, Patient Ambassador programs, and other educational initiatives, collaborating with cross-functional teams and managing responsibilities such as program management and content development. Drive the development and implementation of company policies impacting patient and healthcare professional engagements, while also leading marketing initiatives across medical marketing for both patient and HCP audiences. Responsible for development of engagement strategies, building relationships with key influencers, ensuring compliance, and leading the development and execution of customer engagement plans to meet business objectives._
Your Contributions (include, but are not limited to):
Medical Marketing:
Responsible for leading the delivery of core opinion leader and medical marketing messaging and campaigns for both patient and HCP audiences
Lead strategy, planning, execution and measurement of all patient educational conference promotional opportunities; submission and execution of congress contracts, review and submission of Needs Assessment Forms (NAF) to Legal; coordination of Promotional Review Committee (PRC) reviews for content and promotional materials
Manages P2P and Patient speaker programs with all responsibilities including managing the legal approval process, monitoring cap status report and amending speakers contracts as needed
Lead CAH P2P Task Force, P2P Champions, and Patient Ambassador/Education committee meetings and engagement training sessions for new account specialists
Manages relationship with medical education agency(ies) and coordinates with internal groups (field sales, field medical, patient advocacy and brand team) on medical education-related promotional activities to ensure strategic alignment across all stakeholders
Supports advisory board meetings in partnership with agency partners and internal marketing team
HCP and Patient Opinion Leader Engagement:
Leads team in prioritization of regional business opportunities: including pre-launch, launch and life cycle management
Holds team accountable for development of regional business plans for current Endo Franchise products in collaboration with key stakeholders
Guides team in executing peer-to-peer activities in the region including, identification of new regional thought leaders for consideration, attends programs, collaborates with cross functional partners to identify opportunities and execute programs, etc.
Participate in training, contracting logistics, program feedback, and relationship management of speakers
Manage and execute patient ambassador programs
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