Vans: Head of eCommerce, Americas

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Head of eCommerce at Vans looks a little like this.

As the Vans Americas Head of eCommerce, you will drive and adapt the global digital vision for all aspects of Vans Americas eCommerce business. This role is responsible for creating the optimal consumer journey while delivering revenue goals. The position has P&L responsibility for a rapidly growing business unit. 

Reporting to the GM Americas, you will combine analytics, key insights and creativity to set a vision for our digital future and then mobilize the Americas team to achieve the desired results. You will have the opportunity to be the voice of the consumer across all Vans Americas digital touch-points and drive innovation, including adoption of new digital technology.

You will partner with cross function leaders to create a best-in-class digital ecosystem that elevates the consumer experience and delivers on Vans America’s revenue goals and growth plans.

Let’s break down that day-in-the-life a bit more.

• Drive and adapt the global digital strategy as a part of the overall Vans Americas strategy to ensure that we meet our ambitious goals for the region

• Manage the P&L for the Americas eCommerce business unit Oversees channel development strategies, architecture, and infrastructure requirements to ultimately fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology to keep the site at the forefront and ahead of competition

• Collaborates with respective departments on the integration of marketing, product, creative and merchandising to bring the fullest expression of the Vans brand to life digitally

• Identifies and implements third-party solutions for customer acquisition, conversion and website optimization with a strong customer focus and strategic positioning to follow industry trends and to keep a "finger-on-the-pulse" of the customer base and competition

• Develops strategies to deliver financial plans (sales, margin, contribution, inventory turns) including analyzing sales and productivity of items/categories to communicate results and to create action plans

• Partner with Finance, Marketing and Planning Department to forecast weekly/monthly sales, margins and review financial roll-ups Deliver omni-channel consumer and brand experiences that build meaningful customer loyalty for the Americas Region Develop and maintain strong networks of cross functional partners, competitors, and technology providers

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

Skills for Success

·       Bachelor’s degree in digital marketing or equivalent experience – MBA Preferred

·       15+ years of experience and a proven track record as a high performing talent demonstrating drive, ambit