Senior Product Designer | Growth

It's a new day with a new opportunity at 8am! 

About the role:

We’re looking for a Senior Product Designer who enjoys experimenting, learning quickly, and using design to drive measurable impact. As part of a cross-functional Growth team including Product, Engineering, and Data, you will shape how customers discover value, activate quickly, and expand their use of the 8am platform. Working closely with Product and Engineering leaders, you will translate product-led growth strategies into experiments and product experiences that improve the customer journey and business outcomes.

In this role, you will lead growth initiatives across the customer lifecycle, including onboarding, activation, engagement, retention, and expansion. You should be comfortable moving between strategic thinking and hands-on design, and thrive in fast-moving environments where experimentation and iteration drive progress.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

Lead Growth Initiatives

• Partner with Product to identify and lead the growth roadmap and experimentation backlog, identifying opportunities across onboarding, activation, engagement, retention, and monetization.
• Translate growth strategies and hypotheses into experiments, product improvements, and scalable experiences.
• Design experiences such as onboarding flows, feature discovery, in-product education, and expansion or upgrade paths.

Drive Experimentation and Learning

• Partner with Product and Engineering to shape and run experiments, including A/B tests and iterative product improvements.
• Use behavioral data, usability testing, customer feedback and funnel analysis to inform and validate design decisions and uncover growth opportunities.
• Define success metrics and evaluate the impact of shipped work.

Partner with Product and Engineering Leadership

• Collaborate closely with Product and Engineering leaders, and Growth stakeholders to shape initiatives and align on priorities.
• Contribute design perspective and user insight to product strategy and roadmap discussions.
• Help teams navigate tradeoffs between experimentation, technical constraints, and long-term product quality.

Deliver High-Quality Product Design

• Produce clear user flows, prototypes, and polished UI across the design lifecycle.
• Ensure growth optimizations maintain clarity, trust, and usability for professional users while preserving long-term product quality.
• Identify repeatable growth patterns and contribute them to the design system helping ensure consistent and scalable experiences across the platform.

About you:

• 6–10 years of product design experience with a portfolio demonstrating ownership of complex product problems and measurable impact.
• Experience designing B2B SaaS products, ideally within fintech or other complex platforms.
• Strong understanding of product-led growth and product funnels, including onboarding, activation, retention, and expansion.
• Experience working in experimentation-driven environments, including A/B testing and hypothesis-driven product development.
• Strong product thinking with the ability to connect user needs, product strategy, and business outcomes.
• Ability to form and communicate clear design opinions, influence cross-functional partners, and collaborate effectively with Product and Engineering leaders.
• Ability to operate independently in ambiguous, fast-moving environments, delivering high-quality design using modern product design tools (Figma).

Nice to have: 

• Experience working on growth-focused product teams.
• Familiarity with product analytics and exper