Senior Manager - GTM Partner Platforms (Product)

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking an experienced Business Product Manager (BPM) to drive the product strategy, roadmap, and delivery for our GTM Partner Platforms.  This will be a People Manager role leading a team of Product Managers.

This role is pivotal in shaping how our partners engage, transact, and grow with ServiceNow — across onboarding, enablement, deal management, and performance insights. The BPM will collaborate across business functions, data, and technology teams to design end-to-end experiences that scale and optimize partner productivity and success.

You will operate at the intersection of business strategy, process design, and platform innovation, ensuring our GTM and Partner ecosystems are empowered with modern, data-driven, and AI-enabled capabilities.

Key Responsibilities

Strategic Leadership

• Define and own the product vision and roadmap for Partner and GTM enablement platforms, aligning with business growth objectives and ecosystem strategy.
• Partner with Sales, Partner Operations, Enablement, and Marketing teams to identify pain points, define capability requirements, and shape long-term platform evolution.
• Translate business strategy into scalable product capabilities and technical requirements, ensuring alignment with enterprise architecture and data strategy.

Product Execution

• Lead the delivery lifecycle from ideation through deployment — driving clarity, prioritization, and execution across cross-functional teams.
• Develop and maintain a Partner 360 view through integration of PRM, CRM, and analytics tools that provide actionable partner insights.
• Collaborate with Engineering, Data, and Design teams to prototype, validate, and deliver intuitive user experiences that streamline partner journeys.
• Define and measure success metrics (e.g., partner productivity, revenue contribution, engagement) and use data to guide decision-making and continuous improvement.

Business Enablement & Change Management

• Drive adoption and change readiness across GTM teams, ensuring new tools and processes deliver measurable business impact.
• Partner with Enablement and Communications to ensure effective rollout and training for new platform capabilities.
• Build strong relationships with global business stakeholders and act as the primary liaison between business and technology for Partner systems.

Innovation & Ecosystem Focus

• Identify opportunities to leverage AI and automation to optimize partner lifecycle processes (recruitment, onboarding, enablement, co-selling, and incentives).
• Benchmark against industry best practices and emerging partner platform trends to ensure ServiceNow remains ahead of the curve.
• Contribute to a broader Partner Platform Strategy, ensuring consistency and interoperability across GTM tools, data models, and partner experiences.

Qualifications

• 5+ years of experience in Product Management, Business Systems, or Product Operations for GTM or Partner-focused organizations.
• 5+ years leading and developing teams as a Manager or Senior Manager, including coaching and career growth for direct reports.
• Deep understanding of partner ecosystems and lifecycle management (recruitment, onboarding, enablement, incentives, and performance analytics).
• Proven experience managing enterprise platforms such as PRM, CRM (Salesforce), or Partner Data/Analytics systems.
• Ability to translate strategic goals into actionable product roadmaps and measurable business outcomes.
• Strong analytical and data-driven mindset; experience defining and tracking KPIs tied to partner success and productivity.
• Excellent communication and stakeholder management skills; able to influence across business, product, and engineering teams.
• Experience in change management and driving adoption across global sales or partner organiz