Growth Marketing Director, Financial Services

Job Family:

Marketing Management

Travel Required:

Up to 10%

Clearance Required:

None

Growth Marketing Director, Financial Services

What You Will Do:

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans.

Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector. To preform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline. You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to preform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market.

With a deep understanding of the FS sector, you must have proven expertise leading  marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy.

We are looking for a leader who is results driven and proactive, innovative yet strategic, collaborative and curious about the changes impacting the FS market globally. You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department.

Your Key Responsibilities

In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.

How You Will Make A Difference

Responsibilities:

• Develop the strategic go-to-market campaign plan and execute that plan to drive demand and pipeline growth within target FS priority markets and peak accounts
• Demonstrate a strong understanding of the FS sales process and pipeline funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
• Leverage campaign data and testing to closely monitor performance and conversion rates for optimizing a campaign at each stage of the funnel
• Be proficient in leveraging marketing automation and lead management systems to streamline, automate and measure all FS marketing programs and workflows

• Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the ‘status quo” narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand

• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

• Comply with Marketing department tools and processes, procedures and policies to ensure consistent marketing program execution and brand alignment

• Collaborate with other service lines and sectors to build integrated campaigns as needed
• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership
• Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution
• Measure, analyze and report on campaign performance to leadership

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