General Manager

Guy Smith Home Services | Norfolk, VA

Lead the Business. Develop the People. Scale the Operation.

Guy Smith Home Services is looking for a General Manager to lead our Norfolk operation through its next stage of growth, with full responsibility for people, process, customer experience, and financial performance.

This is a high-growth environment. The business is evolving quickly, and we need a leader who can create structure without slowing momentum, develop managers and frontline teams as the organization grows, improve processes as complexity increases, and keep the customer experience strong throughout that growth.

The General Manager will have complete ownership of the P&L and responsibility for translating business goals into results. You’ll need to understand what is driving revenue and profitability, where the operation is falling short, and what needs to change to improve performance.

Just as importantly, we’re looking for a leader who knows how to build strong teams, navigate change, make difficult decisions, learn from experience, and continuously improve the way the business operates.

A Local Business with the Resources to Think Bigger

Guy Smith Home Services is part of Sila Services, a rapidly growing home-services platform with 47 brands and 54 locations across 14 states.

Sila brings together leading HVAC, plumbing, and electrical businesses while investing in the people, technology, training, and operational capabilities needed to accelerate growth.

As a portfolio company of Goldman Sachs Alternatives, Sila combines the entrepreneurial environment of locally operated home-services businesses with the resources and growth ambitions of a scaled national platform.

For the General Manager at Guy Smith, that means the opportunity to lead a local business with real ownership while having access to broader resources, experienced leaders, best practices, and career opportunities across a growing organization.

What You’ll Own

• Full P&L responsibility, including revenue, gross margin, labor, operating expenses, and profitability.
• Overall leadership of field operations, customer service, sales, and office support.
• Building the people, processes, and operating structure needed to support continued growth.
• Developing and executing plans to achieve aggressive but realistic revenue and profitability goals.
• Hiring, coaching, developing, and retaining a strong leadership team.
• Creating clear expectations and accountability as the organization grows.
• Reviewing financial and operational results, identifying issues early, and taking action.
• Improving processes to create greater consistency, efficiency, and scalability.
• Leading organizational change and ensuring new processes and expectations are successfully adopted.
• Maintaining an exceptional customer experience as volume and headcount increase.
• Managing budgets, forecasts, staffing, and capacity based on current and future business needs.
• Identifying opportunities to expand revenue, improve profitability, and strengthen market performance.

Lead and Develop the Team

• Build and develop a leadership team capable of running a growing operation.
• Set clear expectations and provide direct, timely feedback.
• Hold leaders and team members accountable while maintaining trust and respect.
• Identify and develop high-potential employees who can take on greater responsibility.
• Create an environment where employees understand where the business is going and how they contribute.
• Address performance issues early rather than allowing problems to become embedded.
• Lead teams through change with clarity, consistency, and follow-through.
• Build a culture where strong performance, customer service, and continuous improvement are expected.

Own the Financial & Operational Performance

• Own annual budgets, forecasts, and operating plans.
• Understand the financial statements and the operational decisions behind them.
• Monitor revenue, gross margin, labor efficiency, productivity, customer metrics, and other key performance indicators.
• Identify the root causes behind missed targets and implement corrective actions.
• Use data to make decisions rather than simply report results.
• Build repeatable processes and operating rhythms that can support continued growth.
• Anticipate staffing, leadership, capacity, and process needs before they become constraints.
• Balance immediate performance with the investments required for sustainable growth.

Own the Customer Experience

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