Assistant Director of Marketing (Hybrid)

Company Description

We are looking for someone with a strong Philanthropic passion! Our client is a top non-profit and is looking for an Assistant Director of Marketing, responsible for development of the organization's external communication strategies with a focus on increasing regional brand awareness and expanding donor engagement. 

Searching for strong skills in Design, Writing, Internal Strategy and Project Management. 

As a strategic thinker and working with the CDO, this position develops and manages digital and traditional brand strategies that translate into opportunities that heighten the brand awareness and elevate market perception. 

Job Description

• Build strategic marketing programs to support specific marketing objectives across different channels
• Provide creative oversight on all design elements to ensure alignment with strategies, creative briefs, brand guidelines & business objectives.
• Manage the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensuring timely media placement and coordination of production/materials deadlines
• Track & evaluate the impact of marketing and fundraising initiatives through constant review of KPIs against industry benchmarks & company goals.
• Manage the marketing budgets, ensuring strategic alignment of resources to meet organizational priorities and ensure budgeted expenses and ROI targets are met for the projects assigned.
• Manage SalesForce Marketing Cloud platform, the Marketing Portal which houses our Assets, and other potential technologies
• Build strategic relationships and partner with key industry players, agencies, media, and vendors to advance the organization's brand and to connect with partners and clients
• Serve as quality control and proofreader for development team projects (grants, flyers, proposals, etc.)
• Collaborate with internal stakeholders to design and deploy all internal and external communications relating to programs, donations and events, including visuals and storyline.
• Provide exceptional leadership qualities such as serving as a mentor, developing the team, and supporting employee career development
• Network within the marketing, public relations, and communications community to develop strategic relationships that will enhance marketing efforts

Qualifications

• Must be able to work occasional evenings and weekends when necessary.

• Bachelor’s degree; 7 years work experience can substitute for the degree
• Graphic design skills, working with Adobe Creative Suite products and WordPress web management platform; Proficiency in Microsoft Office suite & familiarity with CMS systems, Google Analytics 
• Demonstrated ability to write and edit newsletters, annual reports, and promotional materials with proofreading skills as well as create and conduct presentations and convey information clearly
• A strong understanding of operational metrics to achieve best practice performance through strong analytical capabilities, problem solving, and process improvement identification
• Experience managing advertising agencies and media partners, including creative direction and media buying strategies; or agency experience managing client relationships
• Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors and vendors; client service oriented
• Experience managing individual contributor team members and an interest in people management
• Experience managing brand standards, ensuring adherence to brand guidelines across all mediums

Additional Information

All your information will be kept confidential according to EEO guidelines.