Senior Performance Media Manager
Newfold DigitalAbout the role
At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
As a Senior Performance Media Manager, you will lead strategy and media buying across paid social, programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies.
What you’ll do & how you’ll make your mark.
Media Strategy & Buying
Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels
Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
Test and scale new creative formats (e.g., LinkedIn CTV, Reddit Megathreads, Quora promoted answers, influencer integrations) to support brand awareness and acquisition goals
Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners
Campaign Execution & Optimization
Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels
Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics
Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights
Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition
Measurement, Reporting & Budget Planning
Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies
Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs
Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting
Lead budget planning, forecasting, and financial reconciliation across all paid media channels
Present performance insights and strategic recommendations to leadership and cross-functional stakeholders
Who you are & what you’ll need to succeed.
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