Director, Growth Marketing

Who We Are

Addepar’s purpose is to maximize the positive impact of the world’s capital. More than 700 of the world’s leading financial services firms trust Addepar to unlock the power and possibility of informed, data driven investing and advice. These family offices, wealth managers, banks and institutions use Addepar’s purpose-built SaaS platform and associated Marketplace to deliver exceptional value to their clients in a modern, scalable and secure way. 

Our clients use Addepar to manage and advise on more than $4 trillion in assets, and we’ve been adding more than $15 billion per week for many consecutive quarters, making us one of the fastest growing companies in fintech. Our board and investors are some of the best in the business: D1 Capital, WestCap, 8VC and Valor Equity Partners have led our last few rounds. 

We’re now expanding Addepar’s business around the globe, with clients in more than 30 countries. We’re constantly doubling down on tech- and data-fueled innovation, and our product and platform roadmap is more ambitious today than ever. We place our clients at the center of everything we do, and see a virtually unlimited set of opportunities to expand our client footprint and deepen the value we can unlock by building together. 

Addepar is a Forbes Fintech 50 company and an honored member of the CB Insights Fintech 250. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London and Edinburgh, Scotland.

*Marketplace and brokerage services provided by Acervus Securities, Inc., an SEC registered broker‑dealer and member FINRA / SIPC.

The Role

Addepar is looking for a Director of Growth Marketing to lead our demand generation and digital marketing efforts. Reporting to the Head of Communications, Brand & Marketing, you’ll work hand in hand with business development, sales and client services teams to validate your strategies and scale high-impact programs; if it drives demand, it’s on the table. You find success in creating real sales opportunities and when your work directly impacts pipeline growth.

As a strategic problem solver, you see the connection in every touchpoint in the client journey and you know how to orchestrate multi-channel, multi-touch campaigns. You’ll educate the broader organization on what works and most importantly, why it works. Client-centric to the core, you enjoy meeting our clients and prospects where they are, and engaging with them through conversations online and in person. You are collaborative and thrive in building forward-thinking, hard-working teams. You are flexible and humble and can solve any problem through ingenuity, compassion and professionalism. You'll have an outsized impact on the total marketing organization in furthering individual capabilities and total team bench strength.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be 
determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $140,000 - $263,000 + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You’ll Do

• Lead the demand generation team and create the strategy, plan and complete multi-touch, multi-channel campaigns that span the full funnel.
• Design experiences that span across mediums such as events, ads, personalized landing pages, direct mail and outbound email campaigns.
• Develop email nurture and re-engagement programs to drive responses and push qualified leads further down the funnel for conversion, including cross-sell and up-sell and loyalty marketing.
• Develop and drive the growth marketing priorities, strategies, goals, objectives and tactics to reach sales and quarterly goals
• Stay on top of industry trends, making recommendations and launching new channels and campaigns where appropriate; discover innovative ways to reach and activate prospects, always testing new playbooks.
• Leverage cross-channel insights to refine strategies that generate higher-quality qualified leads and sales accepted opportunities.

Who You Are

• 10+ years of experience in growth marketing, with at least four in B2B. Expert-level knowledge of how to use web, paid advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive gro