SVP, Strategy

About Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.

Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.

What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).

About the Role

Darkroom is looking for a Senior Vice President of Strategy to lead the strategic and operational alignment of all client growth services. This is one of the most senior leadership positions at the company — responsible for connecting every growth discipline (Paid Media, Retention, Marketplaces & Amazon, Digital Product, and Social Commerce) into one unified product that drives transformative results for consumer brands.

You are a modern CMO at heart — a commercial operator who has run omnichannel P&Ls, managed eight-to-nine-figure budgets, and scaled brands across DTC, Amazon, TikTok Shop, and Retail. You understand how marketing, creative, and data converge to drive business growth, and you know how to translate that understanding into repeatable systems for teams to execute.

In this role, you’ll manage the full product strategy experience at Darkroom, overseeing how our departments work together to deliver exceptional results. You’ll work directly with the CEO and department heads to define service strategy, refine client delivery, and ensure that every project delivers both creative excellence and measurable revenue impact.

This role is based in New York, NY, and requires U.S. work authorization.

Core Responsibilities

Omnichannel Growth Leadership

• Own the strategic vision for omnichannel growth across DTC, Amazon, TikTok Shop, and Retail Media.

• Partner with department leads (Paid Media, Retention, Marketplaces, Digital Product, Social Commerce) to integrate their functions into one cohesive client growth experience.

• Develop and evolve Darkroom’s end-to-end client growth methodology, connecting brand storytelling with media efficiency and retail performance.

• Oversee client strategy for the agency’s most complex brand engagements — ensuring excellence across marketing, operations, and financial outcomes.

• Advise executive-level clients (Founders, CMOs, PE/VC partners) on go-to-market strategy, channel mix, and scalable marketing investment models.

• Partner with the data and analytics function to evolve measurement frameworks (MMM, MTA, incrementality) that unify performance reporting across all sales channels.

• Partner with our VP of Operations and Technology team to design the best product/services experience at an agency in the world.

Product Integration & Departmental Management

• Manage the five to six departments that drive Darkroom’s growth engine — Paid Media, Retention, Marketplaces/Amazon, Digital Product, Social Commerce, and Retail Media.

• Work with each Managing Director to set annual OKRs, operational standards, and service frameworks that align with company-wide KPIs.

• Translate client outcomes into departmental roadmaps — ensuring every team is delivering toward a unified revenue impact.

• Audit department offerings quarterly to ensure alignment with market trends, client needs, and Darkroom’s strategic direction.

• Partner with the VP of Operations and CEO to design scalable delivery systems and resourcing models across the organization.

• Serve as the primary architect of Darkroom’s service product strategy, ensuring every offering is clear, differentiated, and performance-focused.

• Serve as a the primary owner of client media expansion and performance.