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Digital Oncology Product Lead

Roche
Sant Cugat del Vallès, Spainfull_timeVerifiedPosted 6 Aug 2024

About the role

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Who We Are At Roche

We are passionate about transforming patients’ lives, and we are bold in both decision and action. We believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients.

The Opportunity

Roche Diagnostics España is hiring a Digital OncologyProduct Lead to drive forward its business and increase its impact through the design, launch and commercialization of the Roche Digital Pathology portfolio . This person will be expected to establish and execute the marketing strategy for the Digital Pathology portfolio in Spain, and support the transition of the entire organization towards the commercialization and monetization of digital solutions. 

Your mission is to guide the product journey, maintaining a deep understanding of innovations and communications within the market. You will leverage in-depth product knowledge, from core functions to clinical indications, to ensure that Roche's offerings are clearly positioned against the competition. Through targeted collaboration and technical expertise, you will improve the effectiveness of commercial networks, leading to informed product strategies and increased market presence.

Your Responsibilities:

  • Develop an in-depth understanding of market trends, customer needs and the competitive landscape of digital pathology solutions in the Spanish healthcare space (with a focus in pathology laboratories and oncology medical community as key customers).

  • Develop the local strategy for commercialization of the digital patholgoy global portfolio, as well as the marketing plan and tactics  - defining priorities and timings in alignment with the global marketing plan and regional commercial priorities.

  • Market awareness and communication: Keep abreast of the latest developments and publications, communities of practice (CoP) and other essential communications within the EMEA-LATAM Region  fields related to the products in question.

  • Product mastery: Have a thorough understanding of product features, clinical applications and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning and tactics accordingly. Capture customer and market feedback and communicate any proposed product improvements to global teams.

  • Generate impactful and differentiated value propositions for the Spanish market, leveraging global content.

  • Documentation and support materials: Adapt or source technical/commercial documentation, source supporting literature and provide comprehensive materials to help understand and promote the product. This includes regular review and quality control of all materials before uploading to the content management systems, as well as all materials published online (website, emails, etc.).

  • Regulatory surveillance and quality collaboration: play a key role in the product surveillance process, working in collaboration with the quality and registration departments to maintain standards and regulatory compliance.

  • Commercial and tender support: Provide robust support for commercial-technical issues, including product-specific training, detailed product explanations for selected strategic customers, assistance with product-related queries in tenders (in collaboration with customer service for highly technical questions), competitive assessments and management of unique queries not previously documented.

  • Continuous learning and product competence: Commit to continuous personal training to master new product features and keep up to date on existing product solutions, ensuring that in-depth knowledge and expertise is maintained.

  • Product Care responsibility

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Company

Roche

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