VP, Sales Strategy & Enablement
BenevityAbout the role
Meet Benevity
Benevity’s award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. We’re also one of the first B-Corps in Canada, meaning we’re as committed to purpose as we are to profits.
We are seeking a VP, Sales Strategy & Enablement to develop and implement strategies and a playbook that drive our sales performance. As the leader in our space, we consistently seek to raise the bar and set the standard for excellence in sales. We embrace change and always have an eye on better, we take pride in adapting to meet the evolving needs of our global sales team and don’t back down from the challenges of growth. We aim to modernize our sales approach, increase revenue and productivity across the sales team and continue to foster a high-performance sales culture that is committed to achieving the highest results possible.
A successful candidate will collaborate with Product Marketing, Pre-Sales, Revenue Operations and Sales Leadership to develop and implement a playbook for world-class sales methodology, process, and performance. They will identify key areas of improvement, set goals and objectives and develop strategies and company plays to increase revenue. This person will own all enablement related to implementation and adoption of sales strategy and contribute to enablement related to ongoing go-to-market initiatives.
What you will do
- Develop and implement GTM strategies and company plays to increase revenue and productivity across the sales team.
- Collaborate with Product Marketing, Pre-Sales, Revenue Operations and Sales leadership to define, create and implement a playbook that aligns with overall business objectives and strategy.
- Lead the ongoing development and maintenance of the Sales Playbook, which includes methodology, process, and prescription for a consistent approach to high performance.
- Create sales training and programs to drive adoption of sales methodology and process and to improve performance.
- Hold sales leadership accountable for adoption and consistency through a combination of role playing, measurement and certification
- Collaborate with Product Marketing and sales leadership to ensure the successful launch of new products, processes, and initiatives.
- Identify opportunities for process improvements and automation, utilizing systems and tools, to streamline the sales process.
- Develop interactive learning modules using tools such as Articulate and Litmus LMS.
- Help drive the adoption and use of sales technology and tools that increase efficiency and effectiveness (i.e., Gong, SFDC, Outreach, LMS).
- Actively collect feedback from Sales team members and leaders to ensure the needs of all teams are effectively met.
- Work with cross-functional Go-to-Market teams to customize and adapt the content of our programs to be suitable for different roles and market realities.
- Evaluate and communicate the results and business impact of our enablement programs in preparation for the monthly reviews with Sales leadership.
- Work with sales leaders to enable better coaching and development through performance management.
- Monitor sales activity and performance and adjust sales strategies as needed.
- Report on sales performance to senior management, including sales trends, revenue forecasts, and sales team productivity.
- Stay up to date on market data including competitive analysis, consumer trends and market trends and adapt sales strategies accordingly.
- Participate in conversations to ensure alignment of sales compensation programs that drive our strategy
What you bring
- Bachelor's degree in business, marketing, or a related field.
- 10+ years of experience in Sales Strategy and Enablement role in technology or software-as-a-service industry.
- Strong analytical, problem-solving, and communication skills.
- Excellent communication, interpersonal, and leadership skills.
- Experience managing a sales, strategy and operations team (or similar)
- Strong coaching and training skills.
- Experience with sales is considered an asset.
- Knowledge of sales technologies and tools, like Salesforce, Gong, Outreach, Sales Navigator, Zoom Info.
- Knowledge of learning design technologies such as Litmus LMS and Articulate 360.
- Experience or comfort using technology to build and
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