Digital Marketing Manager, Website, Advertising & Analytics (Remote Position at Not for Profit Association)

Company Description

About the American Montessori Society 

The American Montessori Society (AMS) is the foremost advocate for quality Montessori education. AMS sets the high professional standards that inform Montessori education as practiced in AMS-accredited schools and taught in AMS-affiliated teacher education programs. AMS provides an information center for its members, the media, and the public; a voice in the public policy arena; and a mobilizing force for the global Montessori community, through support services, research, and professional development events. Thousands enjoy AMS membership globally and attend AMS's premier conference for professional Montessori educators, The Montessori Event, in person and online. AMS comprises over 20,000 members, including 1,300 private and public schools.

AMS is classified as a 501(c) (3) tax-exempt, nonprofit organization.

Reports to: Senior Director of Marketing and Communications

Classification: Full-time FTE (1.0), Regular, Exempt

Liaises with: All members of the marketing department and staff in all areas of the organization,

Designation: Remote working in the Eastern Time Zone. Position involves work-related travel in the United States two-to three times per year.

Annual Salary: $75,000-$85,000

To Apply: Only applications complete with a resume and cover letter will be considered.

Note to the applicant:  Only shortlisted candidates will be contacted for an interview.  No calls please. Must be eligible to work in the United States.

Job Description

The Digital Marketing Manager, Website, Advertising, and Analytics supports AMS’s mission by growing individual and school memberships, maximizing member and non-member revenue, driving leads for events and new Montessori teachers, and increasing engagement with parents, schools, and other key audiences. The role focuses on the following:

• Improving website performance and paid ad conversions while collaborating with the Engagement and Retention and Growth Marketing Managers on content and messaging.
• Oversee AMS’s main website: amshq.org, and associated platforms, ensuring seamless user experiences, optimized functionality, and robust analytics reporting.
• Manage relationships with external partners, including AMS’s web agency, which will provide support with web development and ongoing SEO.

Website Management

• Oversee AMS’s forthcoming WordPress-based website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations).

• Responsible for optimizing website traffic.

• Creates, modifies and maintains fresh content, working closely with other AMS colleagues responsible for developing web content.

• Manage associated AMS platforms, including AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements as needed. (No prior experience with these platforms required.)

• Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives.

• Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.

• Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization strategies.

Digital Advertising & Analytics

• Develop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.

• Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.

• Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.

Optimization & Strategy

• Analyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership.

• Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback.

• Coordinate with external partners to enhance AMS’s digital ecosystem and ensure scalability.

Qualifications

• Bachelor's degree in a related field

• 5+ years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.

• REQUIRE