Street Team Event Staff - Talladega Superspeedway

TALLADEGA SUPERSPEEDWAY

Talladega Superspeedway was created as a palace of speed in 1969 by NASCAR founder Bill France, Sr., who coined it “the Greatest Race Track in the World.”  At a mammoth 2.66-miles with 33 degrees of banking in the turns, it is NASCAR’s Most Competitive venue. The “Fun” track prides itself on being family friendly, especially with the introduction of the Talladega Garage Experience in 2019 where guests are immersed into motorsports like never before. The host of two major NASCAR weekends a year, the iconic ribbon of asphalt is easy accessible off I-20, located between Birmingham, AL, and Atlanta, GA.

Join Our Street Team and Be Part of the Racing Action! 

If you have a passion for motorsports or are eager to explore the thrilling world of racing, we want to work with you! We aim to maintain year-round connections with our community, enhance awareness of Talladega Superspeedway, and share the thrill of NASCAR with loyal and new fans across Talladega. We are actively seeking enthusiastic and committed individuals to support us with awareness-building and community engagement efforts, with the goal of creating excitement for the upcoming NASCAR Playoffs Cup Series Weekend on October 4-6, 2024. 

Responsibilities & Tasks: 

In this role, you will serve as the ambassador for Talladega Superspeedway at a variety of public appearances and promotional events. Your mission will be to build community by connecting and engaging with both our loyal fans, newcomers, and potential customers, all with the ultimate objective of encouraging their attendance at our highly anticipated NASCAR Playoffs Cup Series Weekend in October. Our activations include the promo car, a NASCAR retired race car, promotional giveaways, interactive games, ability to data-collect and prospect. 

Additionally, you will: 

• Support NASCAR marketing and event experience initiatives, including the 2024 NASCAR Playoffs Cup Series Weekend.
• Engage with customers and prospects on-site at grassroots events to generate leads and close ticket sales to the 2024 NASCAR Playoffs Cup Series Weekend on October 4-6.
• Collect valuable data from event attendees, actively gather prospects for future email campaigns, and encourage consumer sign-ups for our mailing list.   
• Educate the community about Talladega Superspeedway, its history, and ticket opportunities.
• Maintain expertise in the products and services offered by Talladega Superspeedway.
• Always ensure we're well-stocked with promotional materials and giveaway items.
• Actively participate in public appearances with our promo car and/or retired race car, with primary responsibility for maintaining the impeccable condition of both vehicles.
• Coordinate transportation of the retired race car with the towing team and supervise vehicle loading and unloading to ensure it is always handled with care as well as properly staged at events and activations.
• Responsible for assisting in the set up and tear down of the displays. You will need to travel to the office the day prior to collect all grassroots activation. On the day of the event, you will transport these items to the event location using your own car, set up the activation, dismantle it after the event, and then return all grassroots items to Talladega Superspeedway post-event.
• Ideal candidates should be sales-oriented, personable, punctual, hardworking, and eager to learn about the world of NASCAR. Also, they exhibit reliability and dependability and always adhere to safety regulations and procedures.
• Some out-of-town travel may be required.
• Other duties as assigned.

Requirements: 

• Demonstrate high levels of energy and enthusiasm and professionalism when interacting with customers. Always carry a happy disposition!
• Candidates must