Sr Specialist Brand Partnerships Media (Remote)

General Summary

Senior Specialist Brand Partnerships, Media is responsible for the strategy, development, execution and performance of external vendor co-op programs in partnership with agency teams.   This role has a digital focus and requires an analytical thinker that is constantly questioning and optimizing for the best business result.

 

Reports to:  Sr. Manager, Digital Media Co-Op

 

Essential Duties and Responsibilities:

 

• Drive the day-to-day strategy for Co-Op campaigns. This will include working with internal and  external agency partners to develop tactical campaigns that drive toward agreed upon objectives (Example channels include: paid social, display, influencer marketing, etc). Managing ongoing optimizations, requesting creative, reporting out performance to the business and hindsighting.
• Collaborate with internal and external stakeholders to understand brand KPIs, product, sales performance, and customer targets to develop proper media strategies.
• Understand the overlap of DSW and Co-Op programs to ensure all programs are working together as effectively as possible.
• Build external facing recommendation collateral for vendor partners.
• Develop performance projections and measurement plans to maintain accountability of programs.
• Partner with internal creative team to execute all Co-Op media creative needs including: requesting content from external partners for Influencers, creative briefing, project management of all in-process creative work and creative trafficking.
• Provide post campaign hindsights with learnings and thought starters for future campaigns to improve performance over time.
• Own the relationship with the Brand marketing team and communicate on an ongoing basis to ensure all parties are aligned to approach and performance.
• Own all Brand & Co-op Media POs and Invoices, working with procurement & accounts payable to get them processed on time.
• Assist with Finance month end in partnership with Brand Marketing team.
• Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.

 

Required Skills:

• Organized: Must be able to balance several (7-10) programs at any given point in time

• Self-starter: Expected to easily function independently and collaboratively, bringing fresh thinking, an open mind and a strong work ethic to the team environment
• Strategic thinker: ability to evaluate all customer-facing outputs strategically and identify optimization opportunity
• Analytics and Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and assisting in developing communications of successes and improvements of the marketing and media strategy
• Strong interpersonal skills: Must be comfortable providing strategic feedback to partners to deliver the most impactful output to our customers
• Collaborator: Ability to build partnerships and work seamlessly with cross functional partners
• Highly flexible: Must thrive in a fast-paced, ever-changing environment
• Detail oriented: Ability to manage multiple projects with competing priorities; Must meet deadlines, be organized, follow-through while responding quickly and effectively to ever-changing business need
• Curious: Interest in advances in technology and the media marketplace
• Cultural: passion, collaboration, accountability, humility

 

Experience:

• 4-6 years experience in digital media including campaign management and reporting

• Prior experience within paid social, digital video, YouTube, influencers or other digital media channels
• Retail experience a plus
• Co-Op experience a plus

 

Education:

• Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field