Director, Integrated Engagement

ORGANIZATIONAL CONTEXT: Seed Company is committed to Bible translation through national translators in creative partnerships. Seed Company seeks to work where it is evident that God is working and where the uniqueness of its vision makes it most feasible for Seed Company to be involved.

VISION: God’s Word transforming lives in every language in this generation.

MISSION: To accelerate Scripture translation and impact for people without God’s Word through Great Commission partnerships.

VALUES: Honoring God in all we do, valuing individuals and relationships, partnering effectively, encouraging creativity and innovation, and managing for quality results.

SCOPE: The Director, Integrated Engagement is responsible for developing and leading integrated communication strategies that build awareness, foster connections, and drive broad-base sustainable giving for Seed Company while creating a healthy culture of internal communications. This role combines digital and some traditional communications to create a seamless investor journey, from initial awareness to long-term partnership. This role is a key leader in the Marketing & Communications team and is tasked with strengthening Seed Company’s relationships with a broad spectrum of stakeholders. This includes potential and existing broad base investors and internal groups and teams, ensuring consistent and impactful communications that align with Seed Company’s mission and vision. The Director oversees all broad-base audience engagement strategies and ensures that communication efforts align across all platforms, fostering greater involvement in Seed Company's mission and building a robust, long-term community of broad-base investors.

ESSENTIAL FUNCTIONS: 

• Integrated Communications Strategy: Develop and implement comprehensive engagement strategies that integrate both external and internal communications to promote Seed Company’s mission. This includes the creation of digital content, social media strategies, and employee engagement initiatives that build both external investor relationships and internal alignment within the organization.
• Internal Communications: Oversee internal communication efforts to ensure all Seed Company teams are aligned and informed regarding key organizational goals, initiatives, and updates. This includes developing internal newsletters, announcements, and communication campaigns that foster a strong internal community and culture while keeping internal teams and groups engaged with the mission.
• Web Presence and Digital Coordination: Collaborate with the contracted WordPress Administrator as well as contracted PR firm to ensure Seed Company’s website is optimized for engagement, with a focus on content that leads to deeper investor relationships and internal employee understanding of organizational goals. Ensure seamless integration between the website, email campaigns, and social media strategies.
• Broad-Base Engagement Strategies: Lead the design and execution of engagement strategies that convert initial interest into long-term, sustainable financial partnerships, with a focus on entry-level donors. Work with the team to create personalized engagement experiences that move supporters through a clear, actionable path toward monthly giving.
• Cross-Functional Collaboration: Partner with internal teams, including Design, Project Management, Strategic Initiatives, Communications, and Development to create cohesive messaging and broad-base campaigns. Lead cross-functional teams to ensure alignment in engagement strategies, including managing the collaboration with external partners like PR and Social Media firms.
• Campaign Optimization and Performance Reporting: Develop and analyze reports on engagement performance, using data-driven insights to continually optimize strategies. Track key performance indicators to assess the effectiveness of investor engagement efforts and adjust tactics as needed.
• Sustainer Giving Program Management: Oversee communications for Seed Company's sustainer giving program, ensuring that messages reinforce the impact of monthly contributions. Craft compelling content that highlights how investors’ gifts are advancing Scripture translation, impacting lives, and fostering long-term partnerships.
• PR and Social Media Strategy: Serve as the primary contact for Seed Company’s PR and Social Media firm. Ensure messaging is consistent and aligned with broader organizational goals, optimizing campaigns to reach and engage a wider audience with broad-base investment in mind. Maintain oversight of Seed Company’s public narrative to ensure it resonates with both external and inter