Associate, Activation Linear Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The <strong>Associate, Activation Linear Planning </strong> will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{}"> </span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Collect and process data for competitive analysis, identifying market trends and opportunities.</span></li> <li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Actively utilize specific media planning tools such as Kubik,