Associate Director of Growth Marketing

Summary/Objective

Job Description

About the BSO

The Boston Symphony Orchestra, New England’s largest non-profit performing arts organization, seeks a thoughtful, creative, and entrepreneurial growth marketer to help take a storied family of brands (BSO, Boston Pops, Tanglewood, and Boston’s Fourth of July) to the next level through audience expansion. Our impact is intensely local, regional, and international and this role will help attract and engage the next generation of audiences while deepening our engagement, increasing brand awareness and consideration, and driving revenue and profit growth for the organization. 

Job Summary: 

The Associate Director of Growth Marketing will play a key role in acquiring new audiences, growing engagement with existing patrons, and optimizing our marketing efforts. This role is responsible for developing and executing strategies for direct mail campaigns, paid media planning, implementation, and optimization, and managing relationships with internal and external partners. The ideal candidate is a data-driven marketer with a passion for the arts and a record of driving growth and innovating thinking. 

Key Responsibilities 

New Audience Acquisition 

• Develop and implement strategies to attract new and diverse audiences to performances and events 

• Create tailored campaigns to reach our existing target demographics and segmentation 

​

Existing Audience Engagement 

• Coordinate with the email and social media teams to re-engage and re-market existing audiences 

• Ensure that the BSO’s marketing initiatives keep pace with (or move ahead of) industry standards for maximum engagement and revenue 

Direct Mail Campaigns 

• Plan, execute, and optimize direct mail campaigns to drive ticket sales 

• Manage the design, production, and distribution of direct mail materials 

• Analyze campaign performance and adjust strategies to maximize ROI 

​

Paid Media Management 

• Oversee the planning, implementation, and optimization of paid media campaigns across digital and traditional channels 

• Collaborate with external vendors and media planning agency partners to ensure campaigns meet seasonal and organization goals while being executed effectively and within budget 

• Adjust paid media planning to account for ad hoc discounting and inventory management needs 

• Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement 

• Analyze BSO customer data to technology stack to find innovative ways of driving growth and improving ROI of paid and direct tactics 

​

Vendor Management 

• Serve as the primary point of contact for external vendors, including media agencies and measurement partners 

• Develop media briefs and collaborate with internal creative services team to develop assets required to fulfill paid media and direct mail plans 

• Manage budgets, monitor and adjust flighting, and ensure deliverables meet standards and deadlines 

​