Senior Product Marketing Manager - Product Engagement

Product Marketing, Senior Manager

Remote - United States

The Opportunity:  

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.  

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company. 

For more information about Anthology and our career opportunities, please visit www.anthology.com.

The Senior Product Marketing Manager will serve as a strategic leader for Anthology’s flagship solution, with a focus on in-product messaging, capability adoption, and content development to support roadmaps and documentation. This role combines deep technical familiarity and marketing expertise to drive customer engagement, feature adoption, and retention through data-driven approaches and cross-functional team leadership.

Primary responsibilities will include:

In-Product Messaging Strategy & Execution

• Defining and leading comprehensive in-product messaging strategy using the Pendo platform to deliver contextual, behavior-triggered communications that drive user engagement and feature discovery
• Collaborating with Product Managers to design and implement user journey mapping to identify key moments for in-product interventions, including onboarding flows, feature announcements, and retention campaigns
• Collaborating with product management to develop contextual feature announcements and guidance that appear at optimal moments in the user experience

Feature Adoption & User Engagement

• Developing and executing feature adoption strategies that move users through the adoption funnel from awareness to consistent usage
• Collaborating with product management to gather and evaluate adoption measurement frameworks including time-to-value, feature adoption rates, user activation metrics, and retention analysis

Team Leadership & Content Strategy

• Managing and developing a team of 3 specialists responsible for roadmap presentations, video content creation, and feature adoption support
• Leading creation of compelling video content and product guides for feature adoption, including product demonstrations, tutorials, and educational resources that simplify complex software functionality
• Overseeing development of high-impact roadmap presentations that communicate product vision and strategy to diverse stakeholder audiences

Documentation & Enablement

• Collaborating across the Product Marketing team to support the development of sales enablement materials and training content that translates product capabilities into customer value propositions
• Supporting Product Marketing in the development of messaging frameworks across Anthology solutions to ensure alignment between in-product communication and broader product marketing efforts

Cross-Functional Collaboration

• Working closely with product management, product marketing, engineering, and design teams to provide relevant insights into product development based on user behavior and adoption data
• Partnering with regional field marketing teams to localize and adapt messaging strategies for global markets
• Collaborating with customer success teams to identify adoption barriers and develop solutions for improved user experiences

The Candidate:

Required skills/qualifications:

• 8-12 years of B2B product marketing experience, with significant focus on SaaS platforms and user adoption strategies
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 2+ years of management experience
• Strong expertise in product analytics and ability to translate user behavior data into actionable marketing strategies
• Experience with feature adoption methodologies and understanding of user journey optimization
• Exceptional presentation skills with abi