Position Summary

The Creative Director, MarTech leads the creative vision and execution of marketing design and visual storytelling for the MarTech division at Inmar Intelligence. This role ensures that marketing creative clearly communicates the value of MarTech solutions while expressing the Inmar brand in ways that are consistent, compelling, and aligned with the division’s strategic goals and markets served.

Working closely with marketing leadership and cross-functional stakeholders, the Creative Director develops creative concepts and visual approaches that support marketing campaigns, thought leadership, events, sales enablement, and digital experiences across formats including web, video, email, social, presentations, digital advertising, and event assets. The role ensures that creative work reflects a clear understanding of customer needs, industry context, and the markets our clients serve.

The Creative Director leads a team of designers and content creators while overseeing creative production workflows that enable marketing teams to execute efficiently and at scale. This includes guiding the development of scalable creative systems such as templates, modular campaign asset frameworks, and reusable design components that support consistent marketing execution.

This role combines strong creative leadership with operational discipline and hands-on creative engagement, ensuring high-quality work while continuously improving how marketing creative is produced and delivered across the organization.

The Creative Director also helps evolve the team’s use of emerging technologies—including AI-enabled creative tools—to accelerate ideation and production while maintaining strong creative judgment and human-led storytelling.

As a creative leader, this role requires strong visual design expertise combined with collaborative leadership, operational discipline, and business awareness to support high-quality marketing execution across a complex, integrated marketing environment.

Primary Accountabilities

Creative Leadership

• Collaboratively lead the development of compelling creative concepts and visual storytelling that support marketing campaigns, thought leadership, events, and sales enablement initiatives.

• Continuously elevate the quality and effectiveness of marketing creative, challenging the team to refine ideas, strengthen storytelling, and raise the bar on how Inmar’s MarTech solutions are expressed and represented in the market.

• Ensure marketing creative communicates the value of MarTech solutions in ways that resonate with the needs, priorities, and context of the retailers, brands, and industries we serve.

• Ensure the MarTech division’s marketing consistently reflects and evolves the expression of the Inmar brand across campaigns, thought leadership, digital experiences, events, and sales enablement materials.

• Guide designers and creative contributors in delivering high-quality work across marketing channels and formats including web, video, email, social media, presentations, digital advertising, and event assets.

• Provide art direction, feedback, and mentorship that helps designers grow their craft while strengthening the overall quality and consistency of the team’s work.

• Collaborate closely with Product Marketing, Marketing Communications, Demand Generation, Sales, and Strategic Partnerships to translate market insights, customer needs, and strategic objectives into effective creative solutions.

• Present creative concepts and design rationale clearly and confidently to stakeholders and leadership.

Creative Production & Delivery Leadership

• Ensure on-target, on-time, standards-based, and forward-thinking creative delivery every day.

• Lead the creative execution of marketing initiatives across the MarTech organization, ensuring work is both creatively compelling and delivered efficiently at scale.

• Provide creative direction and hands-on guidance during key projects to ensure the team produces work that is clear, compelling, and visually distinctive.

• Oversee creative capacity planning and resource allocation across design and content teams, ensuring priorities are clear and marketing initiatives are delivered on schedule.

• Establish and continuously improve creative production workflows and operational practices that support efficient marketing execution across teams.