Senior Regional Marketing Manager, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 311

Pay Range: $97,100.00 - $145,600.00

Job Description

Primary Responsibilities

• Leads data-driven decision-making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy, ensuring insights drive strategic recommendations and continuous improvement. Serves as a key strategic partner to the schools and regional supporting teams, proactively identifying opportunities to enhance regional impact through informed marketing initiatives. 
• Drives operational efficiency and service excellence by developing and leading initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness. 
• Holds full accountability for assigned projects, ensuring strategic execution, alignment with institutional goals, and measurable results. 
• Leads the development and execution of a hyper-local, regional marketing strategy that aligns with the goals of the schools, Academy, and Craft Education—ensuring initiatives are tailored, impactful, and data-informed. 
• Partners with the Regional VP and other leaders to build a strong team culture while leading marketing strategy development.  
• Leverages expertise to align cross-functional efforts, drive alumni engagement, and enhance community impact. 
• Manages regional marketing budget
• Leads brand building and lead generation efforts in partnership with central marketing teams, including Integrated Marketing (Media, Brand, Creative) and Marketing Operations (SEO, Web Ops, Email, and Project Management), ensuring alignment with regional goals and enterprise strategy. Serves as a key marketing stakeholder in partnership with the Strategic Partnerships team to shape and support regionally driven initiatives, ensuring strategic alignment and impactful marketing execution. Acts as a strategic contributor alongside regional leaders in Government Relations, Advancement, Strategic Partnerships, and Communications to co-develop and implement integrated outreach plans that support key institutional priorities. Builds localized media relationships with a thorough knowledge of media channels and media buying as the regional/DMA level media subject matter expert.
• Responsible for effective planning and execution of localized marketing tactics and campaigns to influence key regional audiences. Coordinates team efforts with region-based External Communications (PR), Government Relations, and Alumni teams; helps orchestrate an overall market plan that includes tactics from each of these areas
• Drives regional, state, and DMA level forecasting, reporting, and root cause analysis within the region; coordinate efforts with College & Program Marketing to drive insights at the intersection of geography, audiences, and program offerings.
• Establishes and continually refine geography- and audience-specific messaging that powerfully communicates WGU’s positioning, attributes, and proof points in tailored, culturally appropriate ways.
• Builds and inspires emerging marketing leaders through coaching and mentorship, fostering professional growth and strengthening overall team impact. Provides strategic guidance, coordination, and dotted-line leadership to cross-functional teams and local marketing partners within the region to ensure the successful execution of regional marketing initiatives. Influence without direct authority to align stakeholders, drive collaboration, and ensure alignment with overa