Senior Associate, Content Development and Digital Activation

The Senior Associate, Content Development & Digital Activation is an execution-focused role responsible for developing innovative high-impact activation content for standalone and campaign plans and coordination of the Nuveen digital educational content platform. This role combines digital planning and execution, activation-focused content creation with platform management, coordinating platform functionality, engaging advisor experiences, and data-driven optimization. The ideal candidate is an accomplished short-form and promotional/activation content developer and executor who excels at translating complex investment concepts into accessible content while managing multi-channel digital activations and platform operations.

Key Responsibilities and Duties

Activation Content Development & Campaign Component Planning (40%)

• Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints
• Write, edit, and design compelling activation content that drives advisor engagement and action
• Build activation workflows and lead follow-up journeys in coordination with Client Marketing and Advisor Education teams
• Work with cross-functional teams to deliver integrated campaigns on time and on strategy
• Collaborate with Advisor Education, Marketing and subject matter experts to ensure campaign alignment and brand consistency
• Execute activation campaigns through marketing automation platforms (Hearsay, email marketing tools) and CRM systems
• Manage end-to-end campaign execution including brief development, stakeholder coordination, content production, deployment, and post-campaign analysis

Digital Platform Management (35%)

• Coordinate and oversee placement and production across Advisor Education digital platforms, ensuring optimal functionality and user experience
• Coordinate with key functional Nuveen business units and external vendors to manage digital platform navigation structure, content placement and taxonomy, and navigation structure
• Coordinate with Nuveen stakeholders and external vendors on platform governance, maintenance, updates, troubleshooting, and enhancements
• Act as primary platform gatekeeper, creating and providing forward content planning and scheduling, maintaining content quality standards and governance protocols
• Oversee digital and campaign content management lifecycle including uploads, updates, archiving, and version control across platforms
• Coordinate with vendor to resolve user support escalations and platform issue resolution
• Ensure compliance with data privacy, security protocols, and regulatory requirements
• Manage integration points between digital platforms and relevant marketing technology stacks
• Access digital platform metrics, review and analyze
• Develop and execute regular platform reporting
• Leverage AI tools to enhance content personalization, workflow automation, and user experience optimization

Content Execution (15%)

• Create and execute activation components, including social (LinkedIn, Hearsay) digital splash pages, video and email
• Develop content briefs, manage review cycles, and ensure content meets quality, compliance, and brand standards
• Develop short-form digital educational content (2 pages or less) for financial advisors and end-investors
• Adapt content for multiple formats and distribution channels

Analytics & Performance Measurement (10%)

• Collaborate with analytics partners to develop and maintain performance dashboards for digital platforms and activation campaigns
• Manage internal Domo analytics platform and support reporting from Domo and other analytics platforms
• Track key engagement metrics (enrollment, registrations, completion rates, click-through rates, leads, lead conversion metrics)
• Translate data insights into actionable recommendations for content and campaign optimization
• Monitor campaign performance and recommend measurement frameworks
• Create and deliver reports for internal audiences

Travel: 15%

Educational Requirements

• University (Degree) Preferred

Work Experience

• No Experience Required

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
5IC

Qualifications:

Required:

• 3 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
• 3 years of experience writing and editing ma