Digital Content Analyst

Job Summary

Support content initiatives, from keyword analysis, content development, syndication, and new item set-up, within a team dedicated to accelerating commercial strategies through a fusion of analytical insights and strategic partnerships, internally and externally.

Support collaborations with major retail platforms such as Amazon, Walmart, Sam's Club, and Best Buy, while also orchestrating alignment among internal functional teams including sales, product division, performance marketing, corporate marketing, and creative services.

Responsible crafting, executing, and refining content strategies to optimize revenue generation, product discovery, and market dominance within the eCommerce channel.

Identify consumer trends relating to product detail page and product engagement and will support the development of innovative approaches to stay ahead in the competitive eCommerce landscape.

Job Description

MAJOR RESPONSIBILITIES:

• Manage day to day content operations, including NIS, content refresh, data gap fill, packaging changes, etc. to support publication across key retailers and businesses.

• Partner closely with customer teams and external agency partners to manage assortment and enable industry leading PDP content.

• Manage optimization processes to ensure accurate and compliant content on set of retailers. Includes reporting back findings to customer teams and tracking scorecards throughout the year.

• Update information and resource pages on the website such as legal terms, policies, customer service pages, etc.

• Problem-solve communication challenges, advocate for our consumers and break through barriers to understanding.

• Work cross-functionally with the Regulatory, Product Management, and Creative Services Teams to ensure on-pack and supporting product copy is clear, concise and appropriately adapted for online use.

• Develop and foster partnership with stakeholders within account to drive category growth and create mutual value for customers and for Medline.

• Responsible for proofreading, reviewing and approving product information files for inclusion in digital and physical product copy.

• Responsible for End-to-end management and ongoing maintenance of our Copy Library, including document creation.

• Apply a customer-centric approach to understand customer needs and concerns as the basis for developing creative solutions.

• Collaborate with internal team & with customer to identify white space opportunity, competitive analysis and create value via packaging & consumer messaging.

 

MINIMUM JOB REQUIREMENTS:

Education:

• Bachelor’s degree.

Work Experience:

• At least 2 years of relevant eCommerce experience to include digital content (publication, development, or syndication).

Knowledge / Skills / Abilities:

• Knowledge of Amazon Vendor Central, Seller Central, Amazon Advertising, Stackline, Nielson, IRI, CommerceIQ

PREFERRED JOB REQUIREMENTS:

Education:

• Bachelor’s degree in Sales, Marketing, Business Management, Customer Relationship Management, Communications, Business Administration or any other related field preferred.

Work Experience:

• At least 3 or more years of commercial (sales or marketing) experience with exposure to digital content (publication, development, or syndication).

• At least 3 years of eCommerce Analyst experience, with exposure to Amazon or Walmart.com selling and merchandising.

Knowledge / Skills / Abilities:

• Ability to change behaviors by influencing, developing, motivating and inspiring people to create right working environment.

• Ability to think within broadly defined policies, principles and specific objectives.

• Strong communication and interpersonal skills with aptitude in building relationships with internal and external stakeholders.

• Understanding of digital eCommerce and advertsing retail enviornment.

• Experience managing portfolio of Amazon, Amazon Advertising, Walmart.com, Sams.com, and other eCommerce retailers.

• Experience of working in a consultative capacity/approach to provide solutions based on customer needs.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position:

$68,640.00 - $99,320.00 Annual