(USA) Senior Manager, Marketing Planning and Strategy, Brand Strategy- Sam's Club

Position Summary...

What you'll do...

About the Role

The Senior Manager of Brand Strategy will ensure the consistent implementation of the Sam’s Club brand value proposition throughout all marketing work and will work across categories and lines of business to ensure that brand expression and messaging consistently align with established guidelines and support the company’s broader strategic goals.

What You’ll Do: 

• Develop and implement clear, comprehensive brand guidelines that reflect Sam’s Club’s core values and mission. Work with leads to establish a brand vision that serves as a foundational guide for all brand communications.
• Act as gatekeeper of Sam’s Club’s brand, reviewing messaging to ensure consistency in tone, style, and voice across all channels. Maintain alignment with brand standards across digital, in-store, and other communications.
• Communicate Sam’s Club’s brand guidelines, standards, and vision to external partners and agencies, ensuring their work aligns with the established brand identity. Provide direction and feedback to maintain the integrity of Sam’s Club’s master brand in all external-facing materials.
• Work closely with cross-functional teams, including marketing, merchandising, and product development, to embed brand standards within initiatives and campaigns. Provide guidance on brand positioning and messaging to support cohesive, brand-driven strategies.

What You’ll Bring:  

• Proven experience in developing and implementing brand guidelines, with a deep understanding of brand strategy, positioning, and storytelling.
• Ability to oversee and review brand-related content with a meticulous eye, ensuring all messaging aligns with Sam’s Club’s brand identity and vision.
• Skilled in working with cross-functional teams and external partners, with the ability to clearly articulate brand standards and vision.
• Ability to bring a strategic perspective to brand development, while also crafting creative guidelines that support innovation within brand parameters.
• Experienced in managing multiple projects, meeting deadlines, and coordinating with various stakeholders to ensure brand consistency.
• Familiarity with the dynamics of retail branding and experience working within membership or consumer-driven brands is a plus.

You will be successful in this role with the following skillsets:

• Strategic Implementation & Execution
• Brand Management
• Communication and Collaboration
• Creative and Strategic Thinking
• Knowledge of Retail or Membership-Driven Brands

The above information has been designed to indicate the general nature and level of work performed in the role.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

About the Company

Sam's Club is a retail giant that operates a chain of membership-only warehouse clubs. The company offers a wide range of products, including electronics, furniture, groceries, and more, at discounted prices. Sam's Club has made significant investments in technology to enhance its supply chain, digital pharmacy, merchandising, and membership offerings. Sam’s club is a membership-based retail warehouse club owned and operated by Walmart with almost 600 physical clubs across different geographic region in US.

Equal Opportunity Employer

Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communiti