Trading Performance and Optimization Senior Manager

Do you want to be part of our exciting journey taking DAZN, the global platform for live- and on-demand sports, to the next level and are hungry to drive subscriber growth and retention for DAZN in Spain? As a key member of the marketing subscription team in Spain, you will be accountable to maximize and optimize subscriber growth, revenue and retention across all direct acquisition & own channels platform in the country. This is a senior role working transversally and in matrix with all marketing local team functions, being paid media, campaigns, CRM, partners and retail. Locally you will interact weekly with Finance and Content/Platform functions, and globally you will also collaborate across various product and subscription teams to achieve our objectives and plans. The candidate needs to be comfortable with being accountable for overall growth and optimization without being responsible for strategy and execution of every growth lever given they partly sit in different teams, mainly local but also global. This is a highly analytical and commercial role requiring a very driven and energetic individual who is able to influence other teams without the need of a direct reporting line. You will have and share with your Marketing SVP a unique transversal view of the business, planning and performance, and product deliverables in order to be able to give clear fact based directions, proposals on where and how build incremental business, via CRO levers, landing strategy, digital media plan optimization, platform merchandising, consumer journeys, overall offers and promo strategies for both new subs, retention & partners.
This role will be based in our Madrid office. Benefits include access to DAZN, annual performance-related bonus, lunch vouchers, refer a friend scheme, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for hybrid working and access to our internal speaker series and events. 
We would be grateful if you could apply with your CV in English.  

As our new Trading Performance and Optimization Senior Manager, you’ll have the opportunity to:

• Main areas of responsibility:
• - Landing pages & sign-up funnels optimization across all direct traffic doors to DAZN with the Product Team
• - Acquisition Media optimization for maximum growth in collaboration with the global acquisition media teams and local media.
• - Leverage promotional offers balancing volumes and ARPU for maximum commercial success (especially in retention strategy and planning but also direct and brand partners)
• - Platform customer journeys optimization to drive conversion and retention
• - Platform merchandising business oriented optimization
• - CRM specific offers strategy
• - Partners Activation Journey optimization
• Main idea being to look for optimization opportunities, communicate with specific functions teams and build together overall planning and follow up implementation
• Specifically, become accountable for below KPIs in the region:
• - Funnel Conversion Rate and it’s optimization
• - Subscriber acquisition volume (new & returning), ARPU and revenue growth
• - ROAS - Return on ad spend (new and returning customer revenue)
• - Spend efficiency/ Total Media CPA
• - Platform business growth KPIs (upsell, crossgrade)
• - Indirects activation rate
• Decide on strategies & investment, set priorities, track execution, and measure commercial success across all levers which impact customer acquisition & retention success.
• In collaboration with local finance and the SVP Subscription, input into cost and revenue part of local subscription budget including budget setting and forecasting.
• Embed research and analytics tools within the day to day activities of local and central marketing functions.
• Lead cross functional teams across central marketing, local marketing, partnerships and finance to provide a consistent view on performance and opportunities for improvement
• Liaise with finance to maintain an accurate forecast of performance and investments for up to 12 months for each market.  
• Act as the key point of contact for marketing performance within your market.
• Use data to develop insights and identify opportunities for performance improvement

You’ll be set up for success if you have:

• +7 years’ experience in a B2C/tech environment, business intelligence, strategy, conversion optimization, analytics, digital/OTT, mobile, media, entertainment.
• Fluent in Spanish and English
• Proven success in delivering continuous optimization sign up funnel, consumer journeys, retention offers and capabilities and performance marketing that drives measurable