Senior Manager Category Merchandising - Soccer (Footwear & Hardgoods)

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

 

As the hub of the brand, the adidas North American Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

 

 

Purpose & Overall Relevance for the Organization: We are brand led storytellers who build product offerings that connect with and inspire our consumer.

 

 

Key Responsibilities

• Manage the planning, curating, landing, and measuring consumer right assortments within the NAM marketplace
• Ensure we are driving the right product, at the right time, to the right segmentation, in the right volume and at the right price
• Provide and communicate consumer, industry, and market insights to Global via the GTM commercial input process to ensure a relevant product range is created to meet NAM market needs
• Prepare the line for go to market excellence, including ongoing system maintenance
• Manage key franchise models across lifecycles to ensure brand health and growth 
• Own the creation of strategic curated assortment plans for relevant strategic channel/account including DTC and key accounts
• Combine market insights, key account interactions, and business analytics to drive market relevant SMU's and shape seasonal strategies
• Present the category go to market strategies, range plans and consumer insights to internal teams and key strategic retailers to land range with impact
• Continually monitor and analyse product range and sales results to determine products that maximize profitability/productivity
• Develop and collaborate on marketing and product strategies to deliver sales growth
• Potential to lead up to two direct reports, ensuring successful motivation, training and development for category and career growth

 

 

Key Relationships

• Category and Marketplace Merchandising
• DTC, Canada, and relevant commercial teams
• Global Business Partners, GTM & Product Management
• Range Architecture and Merchandising Systems
• Brand Operations (GTM, Sample, & Merch Ops)
• Brand Communications
• Sports Marketing
• Finance
• Demand Planning and relevant SCM partners