Senior Experience Designer - LEGO® DESiGN

Job Description

At The LEGO Group, we believe in the transformative power of play and the magic it brings to creativity and imagination. We’re on a mission to inspire builders of all ages through engaging experiences that seamlessly connect the physical and digital worlds. If you’re a passionate Senior Experience Designer ready to lead the charge in conceptualizing, prototyping, and enhancing the LEGO® building experience, then this is your moment. You’ll craft intuitive and engaging experiences that empower builders to journey from inspiration to unboxing, building, and beyond, all while collaborating with a skilled team of designers, engineers, product managers, marketers, and researchers.

Join us in an agile, consumer-focused, and insights oriented environment where your design craft and collaborative spirit can truly shine!

Core Responsibilities

As a key player in our team, you’ll explore, prototype, and define concepts for innovating paper and digital building instructions.

Here’s what you’ll be up to:

• Analyze current paper and digital building instructions, ensuring LEGO builders of all ages experience the joy of building and pride of creating
• Co-design non-verbal, engaging, and inspiring building experiences that lead to consumer confidence and satisfaction
• Coordinate and facilitate design sprints and collaborative workshops with partners across the LEGO Group
• Lead workstreams independently, driving pilot projects and explorative design initiatives, ensuring full team participation and collaboration
• Engage in the full process of consumer testing and involve partners from across the organization in debriefs and potential actions
• Activate your Design Thinking and Design Process superpowers
• Proactively connect the dots with colleagues across the product design value chain
• Be an ambassador of Experience Design and support capability building and training efforts in this design field

Play your part in our team succeeding

The LEGO Building Experience Design team is at the heart of LEGO Design, on a mission to unlock the full potential of the LEGO product experience. We’re dedicated to delivering insights-focused innovation while balancing consumer needs with business value.

Do you have what it takes?

We’re looking for someone with a degree in Design, Experience Design, or Service Design, along with relevant experience that equips you with a solid methodological toolbox. To thrive in this role, you should:

• Maintain a well-rounded design approach that keeps the entire consumer journey in focus to create cohesive and impactful experiences.
• Co-create experience design projects by leading with Design Thinking methodologies to foster innovation and collaboration.
• Apply exceptional visualization and communication skills to effectively convey design concepts and ideas.
• Transform ideas into tangible mockups, whether through printed prototypes or digital applications, demonstrating a passion for prototyping.
• Build Relationships and Foster Engagement: Cultivate curiosity and eagerness to build relationships while being able to confidently presenting ideas to collaborators at all levels, addressing challenges across cross-functional teams and fostering understanding and engagement
• Embrace a structured approach to work that values thorough preparation alongside the creative process, whilst skillfully managing multiple projects simultaneously to ensure timely and successful delivery
• Dive deep into consumer insights and analysis, using findings as integral parts of your design journey.
• Be naturally interested in process optimization and how your work fits in across the product development value chain.

Please share in English your CV, motivational letter, and examples of previous similar work. You can upload a portfolio (maximum upload size per file is 2 MB) or share a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Play your part in our team succeeding

We’re looking for someone with a degree in Design, Experience Design, or Service Design, along with relevant experience that equips you with a solid methodological toolbox. To thrive in this role, you should:

• Have a holistic design mindset that keeps the entire consumer journey in focus.
• Co-create experience design projects and lead with Design Thinking methodologies.
• Possess strong visualization and communication skills.
• Be passionate about prototyping ideas int