Senior Product Marketing Manager

Oritain is seeking a dynamic and experienced Product Marketing Manager to join our growing team.

 As the Senior Product Marketing Manager, you will play a crucial role in driving the success of our product portfolio by developing and executing effective marketing strategies.

 You will be responsible for understanding our target market, positioning our products, and creating compelling messaging and content to drive customer engagement and adoption.

You’ll lead global go to market campaigns and will collaborate with cross-functional teams, including product development, sales, and executive leadership, to ensure the successful launch, positioning, and growth of our innovative solutions.

Requirements

• Work closely with the marketing communications team to develop impactful marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.
• Lead the go-to-market planning and execution for new product launches, ensuring effective positioning, messaging, and sales enablement materials.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, translating insights into actionable strategies.
• Collaborate closely with the product development team to inform product enhancements and roadmap decisions based on market feedback and competitive intelligence.
• Develop compelling product value propositions, messaging frameworks, and sales collateral to support sales teams in their efforts.
• Build a strong appreciation internally for the value of Product marketing, to set the foundations for building out a product marketing function.
• Work closely with the marketing communications team to develop impactful marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.
• Collaborate with sales and customer success teams to develop customer success stories, testimonials, and case studies to demonstrate the value of Oritain's solutions.
• Analyze and report on key performance metrics, providing insights and recommendations for continuous improvement.
• Stay updated on industry trends, competitors, emerging technologies, and best practices in product marketing, sharing knowledge with internal stakeholders.
• If successful, we expect the person filling this role to establish a team.

Benefits

• Base salary range $150 – 180k USD

• 35 days PTO (includes national holidays
• 401k
• Health Insurance
• Life Insurance - AD&D