Senior Marketing Manager, IMPACT a SOFTONE company

IMPACT was founded in 1998, based in Greece, and pioneered in the IT sector, implementing significant projects in the domestic market and abroad. The company is the leading certified provider of eInvoicing services, and from 2022, it is part of the SOFTONE Group of companies. IMPACT's portfolio of offered solutions covers the entire range of the supply chain, from forecasting needs and order proposal, delivery, invoicing, archiving and document management to payment management and tracking. The company interconnects over 50,000 companies worldwide, ensuring the quality and reliability of its services by implementing the international Information Security Management System-ISO 27001:2013. With IMPACT's solutions, companies reap significant benefits such as reducing operating costs, automating document management, optimizing internal processes, and adding value to their product. For more information, please visit www.impact.gr.

SOFTONE is one of the largest cloud-based business software providers in Greece and SE Europe. The Group consists seven leading brands (SoftOne, UNISOFT, PROSVASIS, IMPACT, cosmoONE, and AppSoft), employs more than 600 professionals and counts more than 60,000 active customers.

IMPACT is looking for a Senior Marketing Manager to join our talented team.

Your Role

The role of a senior marketing manager entails the development and execution of marketing strategies that are in line with the company's objectives. These strategies aim to enhance brand recognition, foster customer engagement, and ultimately drive revenue generation.

Your contribution to the success of the team

• Develop and implement comprehensive marketing strategies to effectively position our business software solutions in the market.

• Collaborate with product management, sales, and other stakeholders to define target audiences, messaging, and positioning for our software products.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Plan and execute multi-channel marketing campaigns, including digital marketing, content marketing, social media, events, and traditional marketing channels.
• Monitor and analyze marketing campaign performance, leveraging data and insights to optimize strategies and drive continuous improvement.
• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Build and maintain strong relationships with industry influencers, partners, and customers to enhance brand reputation and drive customer advocacy.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge.
• Act as a mentor to junior and middle-level executives of the department, providing valuable feedback

Your Qualifications & Skills

• 8+ experience in marketing department
• Bachelor's degree in marketing, business administration, or a related field. MBA or Master’s degree in related field is highly desirable
• Experience running large scope projects with cross-over departments and large teams
• Ability to proficiently oversee multiple projects with diverse priorities, guaranteeing prompt and cost-effective delivery of outcomes.
• Excellent interpersonal, written and oral communication skills
• Attention to detail, accuracy and ability to manage multiple priorities
• Proficient command of the English language

Your Benefits

We are growing our team with the vision of having top performers who contribute to the growth of the company. As a result, we offer:

💰Competitive remuneration package

❤️Private health insurance & pension plans

🏠Hybrid working model & flexible working hours

💯Opportunity to work alongside experienced people who are always eager to mentor

🚴‍♀️Bike Sharing company’s program

📖 Funded training & development opportunities

🥪Subsidized onsite high quality catering food services & snacks

🧘🏼‍♀️Psychological and Nutrition Support services

Our core values and competencies define us every day and make us stand out:

• We innovate
• We are reliable
• We focus on growth-development

• We care about people
• We approach our work on a systematic & organized way

Do you feel excited about the above? If, so, apply to this job opportunity