Senior Digital Marketing Specialist

Do you have a love of all things digital marketing? Can you develop digital marketing tactics and strategies that drive business performance? Are you a fan of routines, checklists, and delivering on timelines?

RentVision is looking for a Senior Digital Marketing Specialist to join our Digital Advertising Team. In this role, your core responsibilities will be to…

• For RentVision’s clients, build, maintain, optimize, and report on the success of digital ad campaigns in Google Ads and Meta (Facebook) Ads, but also on alternative platforms as necessary.
• Help develop and implement RentVision’s digital advertising strategy for our clients, to include strategies in Google Ads, Meta Ads, and other platforms as necessary.
• Help develop and implement RentVision’s search engine optimization (SEO) strategy for our clients, to include on-page, off-page, and technical SEO. 

Our Digital Advertising Team is responsible for delivering exceptional digital advertising services to our clients who are owners and operators of apartment communities.  We utilize a variety of digital marketing strategies to attract new residents for our clients, ensuring that when a client has vacant units, they can fill those vacancies quickly.  As a Senior Digital Marketing Specialist, you’ll be at the center of our client’s digital marketing strategy, building new campaigns, conducting keyword research, and optimizing existing campaigns.  As a Senior Digital Marketing Specialist, you will influence the direction of the team by developing new strategies and tactics in PPC, SEO, Google Business Profile optimization, and by optimizing internal workflows and task management. 

This is a full-time, exempt, and salaried position that will work in our Lincoln, NE office.

Requirements

You're an excellent fit for this position if you...

Know digital advertising, top to bottom. 

Also known as pay-per-click (PPC) or Search Engine Marketing (SEM).  We run search, display, and remarketing ad campaigns on a variety of platforms, but primarily Google and Meta.  We manage over $700k in monthly ad spend for our clients.  You’ll need to be proficient in the set up, management, and optimization of our digital ads.  To meet this qualification, applicants should have a minimum of 3 years of experience in PPC/SEM advertising in Google and Meta. 

Know SEO, top to bottom.

If you can develop and implement local SEO tactics that boost our clients rankings, you’ll be able to win in this role.  This would include strategy and tactics relating to on-page, off-page, and technical optimization. 

Are comfortable with repetitive work.

We set up hundreds of new ad accounts in 2023, and thousands of new campaigns.  If you’re familiar with digital advertising, you know that a lot of the work is repetitive, detail oriented, and task-specific.  A Senior Digital Marketing Specialist should be able to switch seamlessly between strategy/tactics development and repetitive, detail oriented, check-list style account/campaign setup.

Are data oriented. 

We like to say that data is the ultimate decision maker.  If you love to dive into marketing data and pull out actionable insights, you’ll be a great fit for this role.  A thorough understanding of Google Analytics, Google Ads, and Search Console are necessary to be successful here.  

Enjoy working in the office.

We value face-to-face collaboration and personal relationships.  We feel that these relationships are best fostered and developed by working alongside your teammates in the office.  We’re looking for applicants who live in Lincoln, NE, or the surrounding metro area, or those who are willing to relocate.

Benefits

• A Great Place To Work. No really. We're Great Place To Work certified, and we're proud of it! Still skeptical? Check out our Glassdoor reviews.
• Flexible Workdays. We know that life can be chaotic. To add some flexibility to your schedule, RentVision practices a "core hours" system, which means that the start and end to your workdays are more flexible. We also give all employees the option to work from a location outside of the office on Wednesdays, which is a great way to break up the week and find quiet time for deep work.
• Paid Training and Development. You want to learn and grow professionally? We’ve got a program for that. RentVision employees have access to continuing education funds and are able to devote 5% of