Senior Partner Marketing Manager

About the Opportunity

We are looking for an experienced Senior Partner Marketing Manager to help disrupt the legacy CMS industry, as we enter an ambitious new phase of growth. Contentful is a composable content management platform designed for structured content, powerful orchestration and management capabilities along with the best in class APIs, allowing digital teams and developers to ship their content faster to any type of digital endpoint. Companies including Spotify, Red Bull, WeWork, Lyft, Peloton, and Urban Outfitters rely on Contentful to manage content as part of their modern web stack.

Reporting to the Global Head of Partner Marketing, you will be responsible for developing partner focused marketing plans, programs and strategies focused on measurable outcomes with key digital agencies, systems integrators (SIs), and technology platforms in EMEA and North America regions. This role requires an experienced marketing leader that is adept at crafting go-to-market (GTM) messaging and excels at framing partner solutions and integrations. This person should be a self starter with a knack for driving global team collaboration, has an ability to execute global and regional marketing plans independently, and is skilled at engaging/collaborating with relevant stakeholders across function and geography.

What to expect?

• Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships teammembers to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets.
• Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials.
• Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors.
• Event Planning, Execution and Follow up: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerhips, sales, and BDRs on event lead follow up plans, routing, and messaging.
• Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI.
• Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results.
• Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging, up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice.
• Strategic Communications: Plan and implement multichannel communications  internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content and share best practices.

What you need to be successful

• 7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.
• A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs
• Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team
• Experience in standing up regional initiatives that scale to global teams or programs
• Strong abi