Product Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

• The Product Marketing Manager is the core marketing owner and driver of the success for the Congenital product line in the Structural Heart business unit. This role will focus on product marketing for our ASO and PDA product lines, Amplatzer and Piccolo, and the various products within the U.S. This position will work closely with the sales team and be responsible for aspects of US strategy development plus Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, and Materials Management.
• The Product Marketing Manager shall maintain US product expertise for congenital products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.
• The Product Marketing Manager shall provide on-going field support and will focus on growing the market awareness for Amplatzer and Piccolo and related disease states, including new product launches in 2024 and beyond.
• Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image.

What You’ll Work On

• Maintain worldwide market expertise for Piccolo and Amplatzer and relative Structural Heart technologies, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop and create best in market product messaging and collaborate with global marketing and field team to market test messaging feasibility.  
• Develop strategies to address product performance issues.
• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
• Create and develop US specific strategies for new product launches.
• Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Develop plan & update US forecasts and justification for respective product lines worldwide and present to BU senior management.
• Work with clinical team to develop and drive strategic publication initiatives within the US.

Accountability

• The Product Manager will report to the Director of US Marketing Structural Heart and will have primary marketing and budget responsibility for designated products.
• In this core Marketing role, the PM will drive and be held accountable to deliver Sales, Margin, and PEx goals for designated products.
• The Product Manager will be expected to be responsive and able to directly address questions and requests of senior management