Director, Rare Disease Regional Marketing - West

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit us at Acadia.com and follow us on LinkedIn and X.

 

Seeking talent near: Los Angeles, CA; Denver, CO; Phoenix, AZ; Dallas, TX

The Director - Rare Disease Regional Marketing (East/West), is critical role and visible leader within the US Marketing Team, overseeing KOL/key professional stakeholder strategies and engagement plans to activate, educate, and build regional advocacy to improve patient care. This position is responsible for leading a team of RMLs tasked with establishing strategic direction through analysis of customer/regional market insights to drive key strategic choices for the franchise. The Director, Regional Marketing is an exceptional leader with Rare Disease experience, who will work across assigned geographies managing a dedicated team of 6 Regional Marketing Liaisons (RMLs) across initiatives related to KOL Engagement, Peer to Peer Education, Congress Planning/Execution, Insight Generation, Regional Marketing, as well as market development in support of late-stage pipeline. This is field-based leader role and will report into Executive Director of HCP marketing, rare disease.

Primary Responsibilities:

• Brand Strategy & planning:
  • Serve as a key member of the US Brand team by providing national and region-specific market insights/ feedback to shape future strategies for Daybue and Rett Syndrome.
  • Develop deep clinical and commercial knowledge of the Rett market and understand the treatment /market dynamic nuances in their region.
  • Drive annual tactical planning for regional marketing team in partnership with peer leader, outline and manage annual budget and project timelines supporting RML activities. Oversee tactical execution and coordination with creative agency and navigating Acadia’s MLR process.
  • Shape specific market development plans and drive specific tactics/activities for pending indications/approvals of late-stage pipeline assets.
• Drive brand advocacy; establish Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond.
  • Lead team to conduct KOL Identification and influence mapping, a key input in driving engagement strategy.
  • Lead comprehensive KOL expert engagement strategy, tactical planning and execution across all Rett KOL tiers/types. Direct team’s activities with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; work with regional cross functional teams to identify and cultivate emerging KOLs across different specialties.
  • Serve as commercial Lead for national and regional thought leader engagement across departments including ELT, Sales leadership, and Marketing. Align and collaborate with Medical Affairs lead and Field MSL lead on individual and comprehensive Acadia KOL strategy.
  • Center of Excellence (COE): Work with cross-functional One Acadia team to develop and implement strategies with COEs.

• Regional Marketing
• Synthesize key customer insights and stakeholder dynamic and ladder up to leadership to inform evolution and optimization of strategy, tactics, messaging, and program execution.
• Lead RML team in the development and execution of region specific tactics, tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) and educational needs.
• Consult and collaborate with compliance and MLR partners to vet new and innovative tactical ideas and find solutions to compliantly execute initiatives with appropriate guidance and training.
• Collaborate with VP of Sales and RBLs to align and draw up specific plans focused on business critical accounts. Guide RMLs in account-level execution, identifying gaps, and driving coordination.
• Regional medical professional associations: Investigate, Identify and develop strategy to engage with regional ch