AD/ Sr. AD, Payor Access Marketing - Obesity

Compensation Data

• This position offers a base salary typically between $140,000 and $222,000.  The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.  For an overview of our benefits please click here. ​

Description

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

The Associate Director, Payor Access Marketing is responsible for developing and deploying brand and Therapeutic Area (TA) focused tactics such as value story resources and negotiation tools that support the Payor strategy and help Payor sales team with contracting and pull-through efforts. Tactics should help deliver a positive payor customer experience which lead to optimal profitable brand access. The incumbent will lead ICP Market Access focused portion of brand planning and will ensure payor tactics align with brand/ customer experience objectives and strategies. This position will partner with extended team: Brand, Contracting, HEOR, Pricing and Contract Strategy, Access Solutions, and other members of Payor Solutions Marketing to obtain input and ensure alignment. In addition, they will work closely with Payor Sales to provide training support and direction with tactical roll-out. The Associate Director, Payor Access Marketing will support Plan of Action (POA) & Customer Facing Leadership Meeting (CFLM) planning and will collaborate with training to develop training needed to equip Payor Sales team to execute TA and brand tactics. This role will work closely with Analytics and Insights (A&I) to execute tactical research to generate insights as well as monitor business impact, identify trends, and make ongoing intervention recommendations. Leading without authority it important for success in this role as the successful candidate will work across TAs with the other Payor Access Marketing team members to ensure a seamless and consistent BI approach to tactical development and execution to further enhance the Payor customer experience. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

• Supports payor tactical development, including initiatives like Payor value story, negotiation tools, congress communications, and training that provide direction and support to Payor Sales with both contracting and pull-through efforts.
• Leads Payor focused POA, CFLM, and training meetings.
• Provides recommendations and adjusts at the account and channel level to align tactical initiatives with Brand and Payor strategies and objectives.
• Provides account level consultation with Payor Sales on tactical initiatives that support the Payor strategy.
• Effectively produces project management results by proactively organizing tactical projects and activities and by prioritization of efforts to fully exploit greatest potential based upon marketplace trends, opportunities, and BI business needs.
• Manages agencies and vendors.
• Gains Human Pharma Review Committee (HPRC) approval for tactical medical, legal, and regulatory review of initiatives and materials as required.
• Manages Integrated Customer Plan (ICP) with tactical brand planning workstreams and proactively looks for opportunities to improve and enhance collaboration/ solution approaches to Payor accounts.
• Ensures seamless tactical execution by Payor sales.
• Evolves tactics to support the strategy and enhances the Payor customer experience.
• Leads training and tactical roll-out of key initiatives with Payor Sales via POA, CFLM, etc.
• Responsible for collaborating very closely with Payor matrix team: Contracting, Payor and Contract Strategy, and Access Solutions to ensure alignment of tactical initiatives that support an integrated access & affordability st