Business Development Manager, Architectural Films

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

Job Description

We are seeking a proactive and results-oriented Business Development Manager to lead our growth strategy within the Architecture, Building, and Construction (ABC) segment. This is a critical, front-line role responsible for building our brand, opening new routes to market, and forging key strategic partnerships. The successful candidate will have a proven track record of driving profitable revenue by identifying new opportunities and building a robust sales pipeline for innovative products. You will be instrumental in expanding our market presence and securing large-scale projects with architects, designers, and key end-users across the Segment value chain.

Key Responsibilities

• Accelerate Growth and Market Expansion: Identify, evaluate, and lead new business opportunities within the ABC segment. This includes mapping sub-segments, conducting competitive analysis, and developing strategic plans to create new markets and drive penetration in existing markets

• Build Strategic Alliances: Act as the primary contact for forging and nurturing relationships with key stakeholders, including architects, design firms, material specifiers, direct customers/end-users, and other value chain influencers. Craft joint ventures and partnerships that generate and materialize new business.

• Lead Generation and Pipeline Management: Actively prospect for new accounts and projects, with an emphasis on "spec-in" opportunities. Develop and maintain a strong sales pipeline to meet or exceed growth targets for architectural products including, Architectural Graphics Films and Window Films.

• Project Initiation and Sales Support: Lead the initial phases of the project lifecycle, starting with customer engagement and needs assessment, and provide ongoing process support to the sales representative. Formulate scalable business models and success stories to be leveraged by the broader sales team.

• Market & Competitive Intelligence: Provide ongoing analysis of market trends, competitive products, and pricing strategies. Act as the "voice of the customer" to communicate insights and unmet needs to internal product and commercial teams.

• Target the Right Audience: Conduct research to understand the "buyer" and "learner" personas within our target companies. Collaborate with the Marketing team to tailor educational content to address the specific pain points, challenges, and goals of each audience segment (e.g., technical users, procurement managers, C-level executives).

• Cross-Functional Collaboration: Partner closely with internal teams, including sales, product management, and marketing, to ensure product portfolio and positioning are aligned with market needs. Support product development, promotional activities, and commercialization initiatives.

• Brand Awareness: Identify and actively participate in trade shows, seminars, and industry events to present our products, build brand awareness, and network with potential customers and partners.

• Develop and Lead Educational Initiatives: Create a comprehensive educational curriculum for B2B clients and partners. This includes designing compelling content—such as presentations, webinars, case studies,,white papers and learning events such as “Lunch & Learn” sessions to demonstrate how our products solve specific customer challenges.

• Become a Subject Matter Expert: Develop a deep understanding of our products and services, their technical specifications, and their unique value propositions. Be the go-to resource for both internal teams and external partners.

Qualifications

• Bachelor's Degree required; MBA or advanced degree preferred.

• A minimum of 8-10 years of business development, sales, produc