At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Strategy and Operations Lead to drive the success, growth, and evolution of the Webflow Marketplace — a critical ecosystem that empowers our community of creators, partners, and developers. In this role, you’ll shape how creators earn, how customers discover value, and how Webflow expands its creative economy. 

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent 
• Exempt 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $175,800 - $247,700
    • Zone B: $164,500 - $232,200 
    • Zone C: $154,200 - $217,600 
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • 199,300 - 281,100

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Group Product Manager

As a Strategy and Operations Lead, you'll...

• Own Marketplace strategy across pricing, payouts, supply, and expansion into new asset types (templates, libraries, and beyond)
• Use data driven frameworks and analytical thinking to approach opportunities and share insights with the broader leadership team
• Conduct experiments to identify optimizations and future roadmap initiatives
• Partner with Product and Engineering teams to design improvements to the Marketplace user and creator experiences
• Guide and align asset review teams, ensuring high standards of quality and consistency
• Champion the creator community, gathering insights and translating feedback into actionable strategy

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• BA/BS degree or equivalent experience

You’re an operational leader with a builder’s mindset — comfortable navigating ambiguity, scaling new systems, and balancing the needs of creators, customers, and business goals. You’ll thrive as a Strategy and Operations Lead if you:

• Have 7+ years of experience in an operations, product, strategy, or similar role
• You have a proven track record of driving strategy from ideation through execution
• You are are data driven and are proficient in SQL
• You are comfortable building solutions with low code/no code software
• You are process-oriented and have an eye for simple solutions
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without l