Sr. E-Commerce Sales Manager

Last date to apply:

We are continuously accepting applications

Are you ready to lead digital growth for a global brand?
Husqvarna Construction is looking for an innovative E‑Commerce Sales Manager to drive our online revenue, elevate the customer journey, and shape the future of our digital sales channels. In this highly visible, strategic role, you'll blend big‑picture planning with hands‑on execution—optimizing conversion rates, expanding marketplace presence, and creating seamless online experiences that fuel growth. If you thrive in a fast‑paced, cross‑functional environment and are passionate about building digital excellence, we want to meet you.

RESPONSIBILITIES

E-Commerce Strategy & Management (40%)

• Develop and execute the overall e-commerce strategy to meet revenue, margin, and growth targets.
• Manage product listings, pricing, promotions, and category performance across all digital channels.
• Oversee marketplace sales (e.g., Amazon, eBay, specialty vertical marketplaces) and direct-to-consumer web platforms.
• Lead annual planning for digital revenue, margin optimization, and customer acquisition.
• Identify and expand into new digital channels, marketplaces, and partnerships to maximize market reach.

Digital Sales & Conversion Optimization (20%)

• Monitor, analyze, and optimize key performance metrics such as traffic, conversion rates, cart abandonment, and average order value.
• Implement A/B tests, landing page improvements, and funnel enhancements to increase online sales.
• Oversee conversion rate optimization, customer journey enhancements, and digital merchandising strategy.
• Champion a data-driven culture, leveraging analytics to forecast trends, guide decisions, and uncover opportunities for growth.
• Guide marketing partners on digital acquisition, retention, and lifecycle initiatives that fuel revenue.

Customer Experience & Digital Innovation (20%)

• Ensure high-quality product content, imagery, and descriptions to support buying decisions.
• Collaborate with creative, marketing, and product teams to maintain an engaging and accurate online storefront.
• Drive personalization initiatives and recommend enhancements to UX/UI based on customer insights.
• Lead initiatives that elevate the digital customer experience across platforms, from awareness to post-purchase.
• Evaluate emerging technologies, digital tools, and AI-powered opportunities that improve efficiency and profitability.

Sales Operations & Analytics (10%)

• Maintain dashboards and reports to track performance, trends, and ROI across all digital touchpoints.
• Forecast online sales and develop data-driven recommendations for inventory planning and promotional calendars.
• Coordinate with supply chain, fulfillment, and customer service to ensure frictionless delivery and post-purchase satisfaction.

Cross-Functional Leadership (10%)

• Manage relationships with external vendors, agencies, and platform partners.
• Align with supply chain and fulfillment leaders to ensure digital demand is supported with reliability and speed.
• Work closely with Sales, Marketing, Operations, Finance, and Product teams to ensure digital initiatives support the broader commercial strategy.

COMPETENCIES

Position Specific Competencies

• Strategic mindset with the ability to create long-term business growth plans.
• High level of business acumen and financial analysis.
• Solid ability to network and create relationships internally and externally.
• Self-sufficient and self-driven as this role holds a high degree of autonomy.
• Ability to influence and manage laterally through the organization.
• Solid presentation and communication skills, ability to communicate at all levels within accounts.
• Highly proficient in analytics, CRM, Excel, and data management.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field preferred or equivalent experience.
• 5+ years’ progressive experience in digital sales, e-commerce, or digital transformation leadership roles with 8+ years in overall sales.
• Proven track record of driving multi-channel digital revenue growth in a mid-size or enterprise environment.
• Deep expertise in e-commerce platforms, digital marketplaces (SEO/SEM), conversion rate optimization (CRO), and analytics tools.
• Experience in omnichannel or B2B digital enablement environments preferred.

WORKING CONDITIONS

• May r