Senior Director of Global Heinz Brand Strategy

Job Description

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

The Role

As the leader of the Global Heinz brand strategy, this role is responsible for charting the course for the future to establish an ambitious, unified brand vision and strategic plans that enable the acceleration of business growth around the world. This role reports into the VP Global Heinz Brand. In this role, you will own the long-term global brand vision, the 1 and 3-year strategy, the brand's positioning, portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, licensing, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and define the big bet innovation and renovation agenda to create scaled impact around the world.

Key Role Responsibilities:

• Define and own the long-term Global brand ambition, positioning, and 1 and 3-year global brand strategy in service of local plan acceleration
• Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
• Identify future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; define repeatable models to embed big bets locally and drive scaled impact
• Establish core and expansion product portfolio guardrails (where to play, sequencing) alongside the brand’s nutrition philosophy
• Develop and execute consumer-led global Sponsorship/Partnership strategy to scale impact and value of brand agreements
• Define the role of the brand from a People/Planet perspective in partnership with Sustainability & relevant cross-functional teams
• Expand and maintain global pack design architecture guidelines
• Set the standards for brand Licensing/Merchandising guardrails
• Collaborate with local design markets to embed brand guidelines and support adherence to standards
• Leverage global data and insights to understand business context and drivers of performance to highlight actions needed in collaboration with zone partners
• Inspire and influence a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls

Relevant Experience Requirements

• 15+ years' experience in FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development
• Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
• Global or multimarket brand strategy experience an asset
• Future-oriented strategic thinker who can chart the course in new markets/categories/products
• Very skilled in end-to-end innovation capabilities
• Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards

Additional Skills Expected

• Exceptional leadership and ownership, influencing at all levels within the organization
• Models great collaboration with cross-functional teams
• A strong simplifier and storyteller, who effectively translates complex insights into actionable strategies that drive business results
• Curiosity and creative problem solving
• Driven, passionate self-starter
• Comfortable in ambiguous environments and shifting priorities without a defined roadmap

Location(s):

• Chicago or Toronto

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$214,400.00 - $268,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligi