Marketing Manager, Customer Lifetime Value, Consumer Products - The Toro Company

Who Are We?  

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

The Residential Landscape Contractor [RLC] division of The Toro Company develops and sells inventive outdoor power equipment for use on residential and municipal properties. It is committed to delivering superior innovation and customer care. We are seeking a talented and motivated Marketing Manager to join our growing team and contribute to the success of our marketing initiatives, drive profitable growth in the business and deliver best in class post-sale customer experience.

As an RLC division Marketing Manager, you'll lead the parts, accessories, and services business for Mass Channel and E-commerce  across the U.S. and Canada with a goal of delivering best in class post-sale customer experience and maximizing customer lifetime value. Your role involves profitably growing the business by ensuring elements necessary for a great customer experience are available to our partners and consumers. Key tasks include strategizing for these channels, setting product mix, pricing, promotions, partnering with the sales teams, and coordinating with the marketing and communications teams. We're seeking an experienced and driven individual who can develop and execute effective strategies.

Your Opportunity:

The position of RLC Marketing Manager provides a unique opportunity to significantly boost the lifetime value of our division's customers. We invite you to apply if you are passionate about creating channel strategies and overseeing key accounts to drive significant growth, while also being willing to be hands-on in your approach. Contribute to The Toro Company's success with your dedication and marketing expertise. 

Sponsorship:  

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment VISA at this time.

Work Location: 

This opportunity is based out of Bloomington, MN international headquarters.   The current team works 5-days on-site; however will consider a hybrid schedule of 3 days on campus, 2 optional remote days from a home office. 

What Will You Do? 

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Support the overall business category initiatives through collaboration with cross-functional teams and driving innovation in channel marketing and sales strategies.

• Deliver on financial goals and channel development objectives for the RLC service parts and accessories business via divisional collaborations with product category leaders, marketing communications, sales and internal/external supplier partnerships.

• Manage the product assortment and pricing of products sold through the mass sales channel

• Foster growth of major mass channel customers and e-commerce partners via account management

• Direct retail sales promotional strategy through price models, cross-channel analysis and competitive marketplace intelligence.

• Evaluate competitive marketplace and identify differentiators to support messaging and new product development opportunities.

• Track market reaction, acceptance, and effectiveness of product content, marketing programs, and policies.

• Utilize various digital tools to provide guidance for meaningful market share and margin improvements.

• Effectively present recommended objectives, strategies, action plans, and business policies to the division manage