Senior Business Product Manager, Content & Digital Asset Management (DAM)

Senior Business Product Manager,  Content & Digital Asset Management

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The Senior Business Product Manager, Content & Digital Asset Management drives the development, adoption, and continuous improvement of Digital Asset Management (DAM), and connected Content Management product(s). Partnering with the Business Product Owner, Executive Director - Content Suite Lead, and Technical Product Manager, this role will be responsible for defining product roadmaps, gathering user insights, and driving feature rollouts. 

Content capabilities are a key area of focus and investment for the organization, and the ideal candidate is an innovative leader that will drive advancement across digital asset & content management systems, processes, and policies. 

Key Responsibilities 

• Partner with the Business Product Owner and/or Executive Director - Content Suite Lead to support the creation of digital asset management product roadmaps, including experience, features, timelines, and dependencies.

• Partner with Technical Product Manager to drive the development and improvement of digital asset management product features, ensuring alignment with the overall content suite vision and integration with authoring and assembly tools and content management systems. 

• Help evangelize the role of content product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders.

• Act as point of contact for business feedback, recommendations, & user requests for enhancements to product(s).

• Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance.

• Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities.

• Support the rollout of new features across new and existing users.

• Collaborate with Business Product Owner / Executive Director - Content Suite Lead to establish business standards & templates and ensure pull-through.

• Drive definition of business requirements for product usage & system health, leveraging GNE and industry standards.

• Drive experimentation to enhance product offerings, in line with the overall business learning agenda.

• Coordinate with business stakeholders, IT, a