Senior Manager, Marketing Strategy and Operations

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Seasonal Marketing Planning plays a key role in shaping and operationalizing the integrated seasonal marketing plans across the enterprise. This role is responsible for leading the seasonal planning process — building the calendar, coordinating across all marketing functions and external partners, and ensuring clear alignment and execution against seasonal moments.

In addition to leading the cross-functional coordination efforts, this role owns the development of executive-level materials that clearly communicate the integrated seasonal plans to senior leadership twice a year. They will work closely with the Sr. Director of Integrated Marketing Planning, acting as a day-to-day planning lead and key connector across Brand, Media, Creative, CRM, Digital, and other functions to drive alignment and action.

This role requires strong project leadership, cross-functional collaboration, and a high level of clarity and precision in executive communications. 

What You Will Do

Seasonal Planning Leadership (Primary Focus)

• Lead the end-to-end development of seasonal marketing plans in partnership with the VP Marketing Transformation and Sr. Director Integrated Marketing Planning, including building timelines, input frameworks, and plan documentation.
• Act as the day-to-day owner of the seasonal planning calendar — coordinating inputs, managing deadlines, and ensuring clarity across workstreams.
• Facilitate working sessions with Brand, Media, Creative, CRM, Stores, and external agency partners to drive alignment and sequencing of key marketing moments.
• Proactively identify gaps, conflicts, or overlaps across plans and collaborate with partners to resolve them quickly.
• Track, manage, and communicate seasonal planning status and next steps to stakeholders across the marketing org.

Executive Storytelling & Communication

• Own the development of high-impact executive presentations summarizing the seasonal marketing plan — aligning on structure, distilling key inputs, and translating plans into clear and visual materials.
• Work closely with the Sr. Director to ensure seasonal plans ladder up to enterprise goals and are communicated effectively to CMO, VP, and SVP audiences.
• Serve as the “keeper” of the seasonal marketing narrative — ensuring consistency and clarity across all outputs shared with leadership.

Cross-Functional Coordination

• Act as a central liaison between marketing teams and partner functions (e.g., Merchandising, Operations, Product, Digital) to ensure seasonal plans reflect enterprise priorities.
• Drive alignment between internal teams and external agency partners to ensure coordinated execution across campaigns and channels.
• Manage communication cadences, pre-reads, and meeting logistics related to the seasonal planning process.

Planning Process Support & Optimization

• Support the development and evolution of planning tools, templates, and frameworks used during seasonal planning cycles.
• Help identify ways to improve the efficiency, clarity, and impact of the planning process.
• Track seasonal plan inputs and deliverables to ensure timely and complete documentation.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities. 

Who You Are

Education

• Bachelor’s degree required; advanced degree a plus.

Experience

• 5–8 years of experience in marketing planning, brand strategy, or cross-functional project management.
• Experience in a matrixed marketing organization