Senior Director, B2B Growth Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We’re looking for a strategic and results-oriented Senior Director, B2B Growth Marketing to lead our demand generation and AB efforts, playing a critical role in driving pipeline and revenue growth. Reporting to the VP of B2B Growth Marketing, this role is a key partner in shaping our go-to-market strategy, aligning deeply with Revenue, Product Marketing, and the Executive team. You will lead the deveTeam. You will lead the development and optimization of high-impact programs that accelerate customer acquisition, nurture decision-makers across complex buying journeys, and elevate our brand’s market presence.

We are only considering NYC-area based candidates for this role. This is a this hybrid position with 3 days a week in our NYC office.

What you’ll be doing: 

• Strategy Leadership & Planning
• Develop long-range growth plans in partnership with the VP of B2B Growth Marketing, informed by market intelligence and evolving buyer behaviors.
• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.
• Collaborate closely with Product Marketing, Sales, and Customer Success to ensure alignment across the buyer’s journey and translate insights into GTM strategies.
• Campaign Management
• Ensure alignment of campaign strategy with sales segmentation, vertical plays, and account-specific initiatives at the enterprise level.
• Drive the planning and execution of integrated, multi-channel marketing programs—including paid media, SEO, SEM, content marketing, ABM, email, and events—to engage decision-makers and influencers across complex buying cycles.
• Utilize data-driven insights to continuously optimize campaign tactics, ensuring maximum ROI and efficiency.
• Funnel Optimization & Growth Infrastructure
• Drive full funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the funnel effectively.
• Collaborate with Revenue Operations, Marketing Ops, and Sales to continuously improve lead scoring, routing, and conversion processes.
• Leverage tools such as A/B testing, attribution modeling, and segmentation to improve campaign performance and accelerate velocity through the funnel.
• Analytics & Reporting
• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast demand generation results and track progress against KPIs and revenue goals.

Team & Organizational Leadership

• Lead and scale a high-performing team of growth marketers, fostering a culture of collaboration, accountability, and experimentation.
• Provide coaching, mentorship, and caree