Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You’re a strategic executor, equally confident in crafting conversion-focused web pages, product-driven lifecycle flows, and sales collateral that sharpens positioning and delivers results. You thrive in a fast-paced environment where writers are expected to lead projects, shape messaging, and maintain a consistent brand voice across every customer touchpoint. 

You recognize that great content is not just well-written; it’s intentional, data-informed, and designed to drive performance. You collaborate effectively with designers and marketers, but you don’t wait for someone to tell you where to start. You ask insightful questions, formulate strong briefs, and produce exceptional work from beginning to end.

Your Success Profile

What You Will Work On

Content Strategy & Execution

• Lead the development and execution of content across web, lifecycle, and sales channels—owning the work from brief to delivery.
• Write high-performing content across formats, including landing pages, email flows, paid ads, and sales enablement materials.
• Translate product positioning, brand narratives, and customer insights into clear, compelling copy.
• Apply UX writing principles and SEO best practices to drive clarity, engagement, and conversion.
• Partner with stakeholders to scope content needs, clarify goals, and ensure all work aligns with broader campaign and messaging strategies.

Brand & Creative Collaboration

• Uphold and contribute to the Justworks brand voice across every touchpoint, ensuring consistency in tone and messaging.
• Collaborate with designers in a content-to-creative workflow to bring narratives to life visually.
• Provide thoughtful, strategic input during creative development and review cycles.
• Co-develop messaging frameworks and content standards that can scale across the org.

Cross-Functional Leadership

• Work closely with Growth, Lifecycle, Product Marketing, and Sales to ensure messaging aligns with business objectives and audience needs.
• Partner with customer-facing teams to develop sales collateral and content that supports the full buyer journey.
• Build trust with internal stakeholders by leading content workstreams with clarity, accountability, and results.

Performance & Optimization

• Use data to inform copy decisions—analyzing engagement, conversion, and content heatmaps to iterate and improve content.
• Test and refine messaging across digital surfaces to optimize performance.
• Contribute to campaign retros and cross-functional learnings to improve creative impact over time.

AI-Enhanced Content Efficiency

• Leverage generative AI tools to streamline content workflows, support faster first drafts, and improve self-service content development for internal teams.
• Use AI responsibly, balancing automation with good editorial judgment to ensure our content remains human, helpful, and on-brand.
• Partner with cross-functional stakeholders to identify opportunities for AI-assisted content while maintaining high standards for voice, tone, and quality.

How You Will Do Your Work

As a Senior Content Writer, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following:

• Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals.
• Functional expertise: subject matter expertise