Marketing Director, Growth and GTM

Marketing Director, Growth and GTM Location New York Business Area News and Media Ref # 10049724

Description & Requirements

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.
Bloomberg Media is seeking a strategic and results-driven leader to oversee Product Marketing and Growth Marketing for Bloomberg.com (http://Bloomberg.com)’s news subscription business. This role will be responsible for driving subscriber acquisition, engagement, and conversion through integrated marketing strategies, cross-functional leadership, and data-driven execution.
The ideal candidate brings deep experience in subscription-based businesses, a proven ability to scale acquisition efforts, and demonstrated success leading high-performing marketing teams.
KEY RESPONSIBILITIES
Strategic Leadership

• Develop and lead comprehensive product and growth marketing strategies to drive subscription acquisition and revenue growth.
• Lead annual and quarterly planning processes for Product Marketing and Promotions.
• Represent Marketing in cross-functional planning forums and serve as the marketing lead for major product initiatives and launches.

GROWTH MARKETING

• Develop and execute paid acquisition strategies, including campaign development, media planning, creative briefing, testing roadmaps, and performance optimization.
• Launch and scale high-performing acquisition campaigns and limited-time offers (LTOs) to drive conversion and attract high-quality subscribers.
• Partner with paid media teams to ensure efficient and effective budget allocation and performance scaling.

PRODUCT MARKETING

• Lead go-to-market strategy for key product initiatives and enhancements.
• Drive engagement and funnel development among prospective and existing audiences.
• Align product positioning, messaging, and value proposition to support subscription growth objectives.

MEASUREMENT & OPTIMIZATION

• Establish and maintain a comprehensive measurement framework to evaluate campaign performance and marketing effectiveness.
• Leverage data and analytics to uncover actionable insights and continuously optimize acquisition and engagement strategies.
• Define success metrics and report on business impact to senior leadership.

CUSTOMER-CENTRIC STRATEGY

• Utilize audience segmentation and behavioral data to inform marketing strategies.
• Partner with Consumer Insights to deepen understanding of customer needs, preferences, and lifecycle behaviors.
• Ensure marketing initiatives are aligned with evolving subscriber expectations.

CREATIVE & BRAND STEWARDSHIP

• Collaborate with in-house creative teams to develop compelling, on-brand campaigns across channels.
• Advocate for creative excellence and consistency throughout the customer journey.

TEAM LEADERSHIP & COLLABORATION

• Lead, mentor, and develop a high-performing Product and Growth Marketing team.
• Foster strong cross-functional partnerships with Product, Paid Media, Subscriber Marketing, Analytics, and Editorial stakeholders.
• Promote a culture of accountability, innovation, and performance excellence.

QUALIFICATIONS & EXPERIENCE

• 10+ years of marke