Senior Area Manager - Ireland

<h2>About us</h2><p><br/>The Field Sales team is a core part of the Dyson’s Sales Department. As Senior Area Manager, you will inspire a team of Area Managers to drive product sales and build awareness of the Dyson brand within our retailer’s stores. You will also manage any Beauty Retailers directly to assist in Dyson Ireland aspirations to significantly grow beauty demand in 2024. Furthermore, you will work closely with Account Managers, Marketing and Finance teams to ensure Dyson’s sales and customer experience strategy is delivered in their area.</p><p></p><h2>About the role</h2><p><br/>1. Drive sales value growth in your defined region<br/>• Develop and increase Dyson product value sales within your region. Identify sales opportunities from<br/>sales out data and develop short-term goals to increase<br/>• Dyson sales within regions and individual retailers. Identify new business opportunities within the<br/>independent sector and drive Dyson distribution within the region. Feed opportunities into monthly<br/>review meetings.<br/>• Own the P/L and store profitable targets and KPI’s for your Area, own the Fixturisation proposal and<br/>process, together with Retail Activations &amp; National Accounts team<br/>• Build and maintain effective relationships with third party retailers Store Managers, Regional<br/>Operational Managers and key influencers.<br/>• Build local sales and marketing plans with retailers and report back progress. Ensure call frequencies<br/>are maintained with effective time management and journey planning.<br/>• Manage a regional budget to drive initiatives in store and provide reports to justify sound ROI.<br/>• Analyse your area performance and formulate sales development plans to ensure you exceed your<br/>targets.<br/>• Conduct effective route planning to ensure best possible use of time.<br/>• Utilise beauty experience to unlock new opportunities for Dyson</p><p><br/>2. Team Management<br/>• Lead the performance management, motivation and capability of demonstrators (Expert) to ensure<br/>delivery against their daily sales targets.<br/>• Conduct regular store visits to monitor compliance and use as feedback in conversations with the<br/>Demonstrators.<br/>• Conduct meaningful 1:1’s, driving a high performance team. Hold development discussions and<br/>ensure these are captured and acted on with the individual.<br/>• Actively coach, mentor and train direct reports to ensure procedures are followed and standards are<br/>met.<br/>• Professionally and consistently, manage any potential employee relations situations as they arise to<br/>support best practice within company guidelines.<br/>• Partner HR in any Discipline, Grievance and Absence Management related issues.<br/>Encourage and support team in expediting any relevant development opportunities in line with<br/>agreed individuals personal development plan.<br/>• Build a strong working relationship with Cluster Teams to share best practice and sales initiatives.<br/>• Liaise with the Administrative support team to ensure Demonstrator compliance on returns and<br/>paperwork. Regularly communicate business updates and key information to your team and<br/>proactively feedback Demonstrator insights to senior managers.<br/>• Lead and support on recruitment and selection.<br/>• Manage the HR system, weekly reporting and administration for your team, including Input and<br/>manage demonstrator holidays and absences onto the central HR system. Record and upload store<br/>visit reports.<br/>• Manage the expert programme within external agencies or third party suppliers where applicable<br/>• Conduct in store training sessions with demonstrators as necessary and particularly in connection to<br/>the launch of NPD.<br/>• Run or support induction days, up skilling Demonstrators in Dyson ways of working and expectations.</p><p><br/>3. Ensure Dyson’s compliance strategy is executed in store<br/>• Merchandise retail stores with correct point of purchase materials and achieve a minimum standard<br/>in-store upon entry to store as well as exit through excellent in store relations and strong business<br/>conversations.<br/>• Ensure Dyson displays are clean, tidy and shoppable in with our SD policy<br/>• Conduct regular SD check in line with policy and feedback any issues in a timely manner.</p><p><br/>4. Build brand advocacy with retailers’ staff<br/>• Conduct product training of all Sales Associates, Department Managers and Store Managers on the<br/>Dyson products through spontaneous and pre booked training sessions.</p><p><br/>5. Increase awareness of the brand within our retailers’ stores.<br/>• Negotiate, set up, and implement additional display space in store for an agreed period.<br/>• Promote the full range of Dyson products including accessories, environmental control and non-floor<br/>care, highlighting key technology and NPD.</p><p><br/>6. Support National Customer Management Team<br/>• Provide weekly reports with photographs on the sto