Associate Sales Director, Property & IP Sponsorship Sales

Job Description

Who We Are

Horizon Sports & Experiences (HS&E) is a full-service sports marketing agency. With a fully integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation.

WHAT YOU’LL DO: As a new-to-market business, driving and catalyzing growth is the most essential higher order “job to be done” in our company. The Associate Sales Director (Property & IP Sponsorship Sales) will report to the SVP of Sales and the VP of Sales and will and be responsible for developing and establishing new business opportunities around HS&E’s deep roster of owned IP and Sports Properties and will also work to support our VP and Sales Directors on their books of business. The Associate Sales Director will combine creativity with business savvy to create awareness, build brand equity and “spread the gospel” in the marketplace around HS&E’s IP and Properties portfolio. The ideal candidate is resourceful and innovative, has a knowledge of and passion for the sports marketplace, is a creative dealmaker with an entrepreneurial spirit, and has a background working with clients and agencies around custom sponsorship opportunities.
 

ESSENTIAL FUNCTIONS  

Essential Functions (Sales and Sales Support):

• Develop, cultivate, and secure key client sponsorships and marketing partnerships with companies wishing to maximize their relationship with properties across the HS&E portfolio 
• Establish a book of new business development as a key member of the HS&E Sales Team  
• Responsible for individually driving six and seven-figure, multi-year partnerships for HS&E owned IP and our Property Partners
• Manage key category development and platform ideation for new and existing clients 
• Secure and conduct partnership development meetings with brands by leveraging relationships as well as cold/warm outreach to prospective clients
• Develop and maintain strong relationships with key decision-makers at the client level, sports marketing companies, and media agencies
• Work closely with HS&E League and Property Partners to develop solution-driven approaches to the specific sports and entertainment marketplace ·

Cont.

•  Help create and manage pipeline of new business prospects
• Research and identify industries and organizations to solicit for sponsorship opportunities
• Attend weekly Sales Team meetings to provide sales updates and marketplace intelligence

• Daily Communication/Strategizing with Sales Director and SVP of Sales
• RFP response & submission assistance
• Assist in ongoing management of relationships with HS&E Property and IP Partners
• Work closely with marketing/creative/experiential/ property team on deck/ pitch development 
• Collaborate with Internal HS&E Property teams on Evaluation/Media plan development
• Support building Property and IP Sales Decks
• Project Management

Scheduling and managing recurring status meetings with client/agencies

• Coordinating meeting agenda development
• Note-taking/ recap notes

• Collaborating with internal and external teams on execution and fulfillment
  • Spec doc development/ asset management
  • Creative support & requests
  • Management of broadcast assets & execution with HS&E Broadcast partners
  • Experiential Activation 
    • Concept development & pitching 
    • Budget coordination
    • Execution 
  • In-venue asset management & execution – working closely with HS&E venue partners
  • Digital/ social 
    • Social posting (working closely with HS&E Social and creative teams) 
  • Hospitality 
    • Ticket management internally and with brand partners
• Developing Regular touchpoints with client to ensure all assets and deliverables are pacing for delivery 
• Recap + Renewal development and support ie: Post-campaign evaluations Renewal Support

QUALIFICATIONS 

To perform the Associate Sales Director job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.  

• 7+ years of experience in sports/entertainment working directly in sponsorship/corporate partnerships settings
• Existing relationships with executives and decision makers