Senior Creative Strategist, Performance Creative

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About the Role

We are looking for a creative strategist with performance paid social experience to join a fast-paced mobile app client team. Our world is all about conversions, downloads, and purchases so you need to be comfortable with digital acquisition channels, such as Meta, TikTok, YouTube, and LinkedIn. The ideal candidate is able to successfully lead client relationships, work collaboratively with a production/design team, and lead ad ideation. You should be well versed in UGC production, best practices, and how to use that performance lever. This role will report directly to the Director of Creative Strategy.

Responsibilities:

As a Senior Strategist, you’ll brief in ad concepts that are informed by performance, cultural trends, and consumer behavior. You will lead the creative conversation with clients, aiming to improve performance through testing, iteration, and ideation. We are looking for someone confident, creative, and organized. This role sits at the crossroads of strategy, creative, media and data, working closely with the Digital Strategy, Creative Services, and Paid Media teams. Expectations include…

• Weekly and Monthly Creative Performance reporting via Slides, Sheets, and Ads Manager data. 
• Briefing new concepts to internal and external stakeholders.
• Be an expert on creative testing and media best practices.
• Conduct cultural, consumer research.
• Lead brainstorming sessions for concepts.
• Work collaboratively with designers, producers, and media team members.
• Engage with designers to build ads that engage and persuade, providing creative feedback as needed in a constructive way.

About You

The essentials:

• 3-5+ years of experience working in a client-facing strategic role at a performance marketing agency 
• Experience with mobile app advertising or sportsbetting is a plus
• Facebook, Instagram, TikTok and LinkedIn experience is a must; YouTube, CTV, Pinterest, UAC, AppsFlyer and Snapchat experience is a plus
• Passion for creative and design trends in media
• Copywriting experience or strong writing skills 
• Attuned to different ways to test creative beyond A/B (and best practices on digital channels) 
• Facebook Business Manager and Google Ads fluency (in order to pull data)
• You are a confident presenter, even when presenting to C-Suite and executive audiences
• Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
• 4-year college degree or equivalent work experience
• Hands-on-keyboard experience is a nice plus but not necessary

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

Monks employees are expected to work from 8:00am-5:00pm in their local time zone, but may also require evenings and weekends as client needs dictate.

What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network 
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge

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