Marketing & Comm Specialist - American Heritage Center & College of Law

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• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
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• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

At the University of Wyoming, we’re committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary.

JOB TITLE:   

Marketing & Communication Specialist - College of Law & American Heritage Center

JOB PURPOSE:

Provide leadership in the design and development of marketing and public relations strategies. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University brand for print, web and social media formats. Increase the visibility of the organization in all media areas.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
• Establish or maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest groups, and news and other media.
• Identify trends or key group interests or concerns or provide advice on staying current with techniques and approaches.
• Provide a website strategy and plan content updates regularly for both the external college website while driving internal communication.
• Provide direction and assistance on the most appropriate way to present information and ways to engage the audience.  Write press releases and coordinate photo opportunities.
• Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPS.
• Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill.  Work closely with appropriate external resources to ensure efficient functionality of resources.

SUPPLEMENTAL FUNCTIONS:

• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activity.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

COMPETENCIES:

• Attention to Detail
• Technical/Professional Knowledge
• Formal Presentation Skills
• Strategic Planning
• Quality Orientation
• Analysis/Problem Identification 

MINIMUM QUALIFICATIONS:  

Education:  Bachelor's degree, preferably in Business, Marketing or related focus

Experience:  At least 4