Job Description Summary

The Sr. Global Marketing Manager Integrated Microbiology Solutions (IMS) will be an integral part of the Global Microbiology Marketing Team at BD Diagnostic Solutions (DS). The role will be responsible for defining and delivering the marketing strategy and tactical deliverables to enable global execution of the Integrated Microbiology Solution. Reporting to the Sr. Director Global Marketing Management, the successful candidate will demonstrate marketing expertise across various competencies including (but not limited to) commercialization excellence, market shaping, competitive landscape, marketing planning and execution. The successful candidate will be a tenured marketer with a track record of leading innovative approaches to marketing multi-platform offerings, “solutions”, developing strong regional relationships and building a deep understanding of unmet customer needs.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

This role offers flexibility to work on site 4 days and remotely Friday on a weekly basis.

Key responsibilities will include:

• Lead the global strategy evolution and execution of IMS by deploying best-in-class marketing practices for portfolio strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers.

• Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best-positioned to drive adoption, acquire and retain customers with IMS. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.

• Lead the development of global marketing / launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions and with global cross-functional alignment, ensuring that IMS is clearly understood and articulated at all levels of the organization.

• Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market / customer needs, attitudes, behaviors specifically relating to IMS. Utilize insights gained to inform marketing and business development strategies, as applicable.

• Engage and collaborate with regional marketing teams to align IMS ASR and marketing plans  including defining and tracking regional implementation/rollout plans. Collaborate with regions to develop effective marketing/sales tools to drive competitive advantage.

• Collaborate across global platforms to ensure alignment of portfolio strategy and ability to effectively define and execute the IMS vision, strategy and plan. This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, media portfolio, informatics, molecular diagnostics

• Develop financial models to support business case and investment needs

• Work closely with Healthcare Economics team to develop models and programs that will support and drive the market adoption of IMS

• Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to ensure BD is well positioned to succeed with the execution of IMS

• Champion brand strategy within the organization

• Ensure compliance with BD policies, procedures, and practice

About you: To be successful in this role, you require:

• Minimum of 5 years in product and/or marketing management. Demonstrated track record in identifying market opportunities, mark